Blogging

Podcasting is here to stay. There are over 117 million podcast listeners in the US alone, up 10% year over year, and that number is expected to grow, according to Insider Intelligence.

Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.

In 2018, 63% of consumers surveyed in an Accenture study said they prefer to shop with purpose-built brands. Fast forward to 2021 and that mood has only grown.

In 2007, a research firm estimated that the average person saw up to 5,000 ads per day.

Despite investing heavily in data, you might be surprised to find that most executives don’t trust their company’s data. They may be skeptical of the data they are using, or they may simply not know how to interpret the information at hand. In fact, Havard Business Review reports that 90% of executives believe data literacy…

As the technological developments of the fourth industrial revolution affect how we all live, work and interact with one another, a rapid change is taking place in all companies.

Old email addresses, duplicate contacts, misspelled names … these are the bane of your marketing and sales efforts. After all, your CRM and marketing tools are only as powerful as the data they contain. If your databases have poor quality data, your sales and marketing initiatives will fail. Your customer data is your company’s most…

You have decided to become a freelancer. You are the boss of your own time, your company and the projects you want to work on. A lot happens from finding new clients to managing your workload. The truth is … you kind of have to do everything, especially when you’re just starting out.