Blogging

All marketers want a content marketing strategy that will help them generate influence and a large audience. Case in point: “How to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.

Imagine spending time and resources creating an ad campaign only to get meager results. It can be daunting, but it can also be difficult to judge.

As an advertiser and marketer, it is important to understand the impact of your campaigns and content on your target audience. It’s also important to know how much money to invest to make sure that these campaigns and content are actually seen by your audience.

Content mapping allows you to deliver highly targeted, personalized content at every stage of the buyer’s journey, pushing leads and prospects toward a purchase decision. In this post, we’ll go over what a content map is and how you can start content mapping for your brand.

According to HubSpot data, blogs are among the top three forms of media used in content strategies today.

If you’ve been on Instagram for a few years, you’ve likely watched the evolution of influencer marketing.

Maintaining a contact database with high data integrity is essential for every company. Your data must be reliable, accurate, and complete or you risk frustrating your customers with incorrect information, not being able to provide personalized services, and losing confidence in your reporting.

We all know how flooded the average email inbox is today. And while email marketing remains one of the most effective tools in the marketing toolbox, millions of emails go unnoticed, unopened, and unread every day.

Some of the most popular apps in any business are contact management apps like Google, iCloud, and Outlook. These apps are a valuable way of keeping your address book accessible on any device and syncing it with your email, calendar and cloud storage.