Pro Well Tech Blogging
In 2024, artificial intelligence (AI) is top of mind for marketing professionals. According to our third edition of the State of AI report, 95 per cent say that AI tools significantly help them reduce their time spent on manual tasks and instead focus on the most impactful, meaningful areas of their role. Thankfully, even if…
At some point along the line, which will be as unfathomable to you as the magical act it portrays, you’ll find yourself – for better or worse – among the earworm herd, with me, electron and puppet rabbits. We’ve all been there, on Google search rabbit trails where ‘How to make a latte?’ turns into…
It sounds insane, but whenever I think about the future of AI media planning, I’m struck by the 1999 Robin Williams film Bicentennial Man. OK, fine, whenever I think about artificial intelligence (AI) in general, I have the same problem. But let me explain. In the film, the robot Andrew is a domestic appliance, purchased…
Meanwhile, the war for Middle-earth will continue with season 2 of Amazon’s The Lord of the Rings: The Rings of Power. Although season 1 failed to inspire lives lost for some people, season 2 could still stand to capitalise on the foundational epic of season 1. While we await the return of Middle-earth’s heroes to…
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to…
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.
Before I start working with a new brand, the first thing I like to do is run a competitive analysis. The competitive analysis report will help in determining the current position of the brand in the market, identify competitors in the market, map their strengths and weaknesses, and conclusively highlight the growth opportunities available….
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the…
![How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]](https://www.prowell-tech.com/wp-content/uploads/2024/07/How-I-Write-SMART-Goals-and-Make-Them-a-Reality.webp.jpeg "How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates] 137")
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.