How to Develop Brand Architecture
Just like every building needs a foundation, every business needs brand architecture. It’s the structure that allows you to organize your offerings, develop a brand identity, and gain brand equity.
![How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From]](https://www.prowell-tech.com/wp-content/uploads/2022/01/How-to-Come-Up-With-a-Brand-Name-Where-3.png "How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From] 2")
How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From]
Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra?
Which Social Media Metrics Are Marketers Tracking? [New Research]
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them.
6 Quarantine Trends Here to Stay [Data + Expert Insights]
At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.
12 Best Pricing Page Examples To Inspire Your Own Design
Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer’s buying decision. The majority of people who have made it down the funnel far enough to consider buying from you…
How to Make the Most of AI Writing Tools, According to Bloggers
AI writing tools have come a long way since spellcheck.
The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers
In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
The 8 Best Marketing Frameworks You Need to Know
Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal.
47 of the Best Affiliate Programs That Pay the Highest Commission
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.