Blogging

Braille is widely used in the United States by people with visual impairments. However, despite numerous improvements in accessibility on the internet and smart devices, braille-reader hardware innovation has been virtually stalled. Dot’s smart braille device, which allows for the easy display of text and tactile representations, has made a significant step forward. This could open…

Over the past few years, we’ve seen the rise of fintech products that are specifically targeted at otherwise underrepresented groups. Daylight is a U.S. neobank built for the LGBTI+ community, in which 53% struggle to maintain regular savings — despite having an estimated $1 trillion spending power in the U.S. Majority, another U.S. neobank, is…

More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled.

Tracking ad engagement and impact has been historically hit-or-miss. There wasn’t a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s.

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through.

Which Instagram Story Formats Really Engage Viewers [New Research] In 2021, Instagram reported over 500 million users viewed Stories. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories. Even if you’ve already published…

What is a Media Mix & The Most Effective Types? I’m willing to bet that today, the typical campaign at any brand uses a media mix. This refers to the process of using multiple channels to meet marketing goals. The question is, how exactly does it help brands better plan campaigns? Let’s dive into how…

How to Be an Amazing Mentor: Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor. Then, you reach a point in your life where you have the chance to do the same for someone else. It…

Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform is one of the first additions to a marketer’s tool belt — and for good reason.