Blogging

As a writer, I’ve never been very good at math. I know … shocking. Most marketers can refer to this because we are better as a group in English and history than in math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article…

Account-based marketing (ABM) is changing the B2B marketing and sales world because of its effectiveness in reaching high quality target accounts – but it’s a difficult strategy to manage.

Think email marketing is dead?

Wir beschweren uns darüber, dass wir unzählige Stunden in unproduktiven und schlecht verwalteten Meetings verbringen.

When internal talent is scarce and internal teams struggle to get campaigns off-line, outsourcing marketing tasks to a specialized third party can reduce the amount of operational pressure your team may face.

In 2020 Brands are becoming increasingly popular worldwide with international marketing strategies. An important way how they directed traffic from different regions to their site is through international SEO.

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. For the last several months, we’ve been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing…

Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as…