Blogging

Als das Content-Marketing an Fahrt gewann, gab es wirklich nur wenige Techniken, die Sie nutzen konnten. An einem typischen Tag würden Sie einen Blog-Beitrag schreiben, hoffen, dass er bei Google rangiert, ihn an Ihre E-Mail-Abonnenten senden und in Ihren Social-Media-Profilen veröffentlichen. Das war so ziemlich alles.

Social media is an undeniably powerful channel for marketing in 2020.

As a young professional from Boston, the biggest product I had to invest in was an overpriced apartment. And this year, since the apartment tours are completely virtual, it’s even harder for me to do the extreme research that is required before I write off a rental agreement. Now that I am researching apartment by…

As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves.

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests — instead of tackling…

Anfang 2020 Video überholte Blogs und Infografiken als die am häufigsten verwendete Art von Marketinginhalten. Etwa zur selben Zeit, Fernarbeit wuchs mehr denn je.

As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate and that means: gated versus ungated content. While 80% of the assets for B2B content marketing are gated and Lead generation is one of the main goals for marketersIt is not an open and…

One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s.

This post is based on Episode 149 of the ProBlogger podcast. So you have a great idea for a blog post. It’s a great topic, has a lot of depth, and will strengthen your reputation as an authority in your niche. But it does it justice that you have to cover a lot of ground,…