Blogging

When Amazon first proposed a book on the recommendation engine, I was completely impressed. The idea that a website could not only recognize a returning visitor, but also recognize their interests and change their website experience accordingly, felt like magic. For example, when I look at the Amazon website, I find numerous personalized recommendations just…

Dictionary.com defines marketing as “the act or business of advertising and selling products or services, including market research and advertising”.

There are several ways to share information on LinkedIn, but which one is best Method? What if you are not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In fact, there are several ways that marketers can use the LinkedIn platform…

When you manage a Google AdWords account to supplement your account organic SEO You know that there are a variety of metrics that can be tracked and analyzed. Sometimes it can be confusing and overwhelming.

When I graduated from college a few years ago, there were a few lessons that I remembered. As a student of journalism, I was first taught never to write a conclusion for an article. While this became a habit, I had to unlearn it as a marketing writer because you have to write a conclusion…

I recently read a blog post about usage Twitter for marketing. While reading the post, I noticed an offer for a free e-book about the same, and when I clicked it, I was redirected to a new page.

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch.

This post is based on Episode 87 of the ProBlogger podcast. While it’s relatively easy to include pictures, audio, and even video in posts these days, most blogs still rely heavily on it written content. This makes writer’s block a real problem when it hits. That is why I have been talking about the steps…

When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do…