These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market

These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market

This post is part of Made @ HubSpot, an in-house line of thought leaders, where we draw lessons from experiments conducted by our own HubSpotters. My role at HubSpot is the French Marketing Automation Manager. Essentially, I’m responsible for marketing automation for HubSpot leads and free users in our French market. Last January, we discovered…

12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers

Im Jahr 2020, als Konferenzen und Veranstaltungen virtuell wurden, haben eine Reihe von Marken auf der ganzen Welt Webinare stark angenommen. Webinare ermöglichen es Marketern nicht nur, das Publikum über markenbezogene Themen zu informieren, sondern bieten auch wichtige Themen Vorteile der Lead-Generierung. Während eine Reihe erfolgreicher Marketingprofis das Erstellen von Webinaren einfach erscheinen lässt, muss…

How to Learn Social Media Marketing: 39 Resources for Beginners

How to Learn Social Media Marketing: 39 Resources for Beginners

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put…

8 Common Instagram Marketing Mistakes to Avoid in 2020

8 Common Instagram Marketing Mistakes to Avoid in 2020

Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users. Along with growing its user base,…