Blogging

As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions.

“Women belong in the kitchen.” Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise).

The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy.

Outstanding leadership is key to any organization’s success. Without it, a business is prone to low morale and frequent turnover. One way to help yourself grow as a leader is to set actionable, trackable leadership goals. These goals should be focused on addressing your weaknesses and building upon your strengths. Whether you’re a seasoned leader,…

You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email arrives that shows you how the app solves a problem you’ve been struggling with. Email personalization saves the day.

Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”

Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you’re “volunteered” to do it. And you’ve…

As a recruiter, your job isn’t limited to simply finding the best candidates. You also have to promote these roles on job boards and convince applicants to join your company.