Blogging

When I was cooking steak the other day, I had to use a meat thermometer to check that the meat was completely cooked through. In other words, I had to look for an indicator to see how the cooking process was going. Marketing is pretty similar. As a marketer, instead of using a meat thermometer,…

When I first moved out of my parents’ house, my expenses had gotten out of hand. I bought takeaway regularly, often new clothes and often funny products. However, I quickly realized that I was spending too much money on unnecessary things.

Jeder möchte, dass sein Geschäft wächst. Dies scheint ziemlich intuitiv zu sein, wenn man bedenkt, dass effektives und erfolgreiches Wachstum bedeutet, dass Ihr Unternehmen Umsatzsteigerungen, Markenbekanntheit, Markentreue und mehr verzeichnet – und wir wissen, dass dies der Fall ist, wenn wir uns die erfolgreichsten und bekanntesten Unternehmen von heute ansehen (z. B. Apple, Amazon usw.)….

Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course).

When I first learned to ride a bike, I remember being scared. It was a daunting process because I had never done it before and was scared of falling. I remember feeling similarly when I started running paid advertising campaigns at the marketing agency I worked for. Doing something for the first time can be…

If Googling has ever let you down, you may have stumbled upon another search engine called Bing.

Augmented Reality (AR) is still largely new for the time being – the novelty of AR alone contributes to the fact that print, online and television advertising can be surpassed in terms of the shock factor. As The Drum reports, AR can grab people’s attention for over 85 seconds, increase engagement rates by 20 percent,…