A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)

A Behind-the-Scenes Look into HubSpot’s Newest Content Marketing Strategy (Part 1 of 3)

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.