Blogging

There’s no doubt that technology has simplified the way we carry out our day-to-day routines. Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search. While being constantly plugged in can make us feel safe, connected, and in-the-know…

Are you in the market for your new account-based marketing software (ABM)? Then you’ve come to the right place.

As marketers, we have become experts for our target groups. We know their typical population, what they like, which platforms they spend time on and what they value about a product.

To understand what the term “act” means, let’s start with a scenario.

Do you know how to have siblings, cousins, aunts and uncles? Well, brands do that too – just their co-brands are unlikely to get too aggressive with the conspiracy theories they believe in while everyone is just trying to enjoy Thanksgiving dinner like that someone’s Uncle Gary does it every year.

The Beginner’s Guide to Reminder Advertising When I go to bed every night, I have to set about five alarms for the morning. I’m exactly the type who needs a lot of memories to wake up on time. Similarly, marketers use reminder advertising to keep up to date with prospects. And it makes sense. In…

Was macht einen Blog-Beitrag schlecht? Es gibt viele Gründe, warum ein Blog-Beitrag nicht perfekt sein könnte. Schlechte Formatierung. Schlechte Grammatik. Schlechte Wortwahl. Schlechte Teilbarkeit. Das am weitesten verbreitete Problem? Schlechter Fluss. Der Beitrag springt von einer Idee zur nächsten zur nächsten