Blogging

Anything can be a bit overwhelming for a prospect looking for a new service provider. It’s easy to ask: Who are the real people behind all the smoke and mirrors?

TikTok is fast becoming the next big thing on social media for both individuals and brands.

I like to think of marketing and sales as the main character in a buddy cop film.

Instagram turns 10 in 2020. It was launched in October of 2010, where its app store debut prompted 25,000 downloads in just one day. Two years later, Facebook purchased the app for $1 billion.

As marketers, our job is often to design, produce, and create a wide variety of content that can be used across social channels, blog posts, and emails.

While it seems like people are using delayed media (like streaming services or podcasts) more often, real-time media has not stalled. Real-time marketing is still a great way to reach and convert your audience. A new report from Monetate and Econsultancy concludes that UK marketers are reporting a 26% increase in conversion rates from real-time…

Marketing today is all about personalization. It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years.

Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time working to market and sell to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the phases of engaging and delighting your target accounts.

Think how much easier marketing is when you know it I agree which company to target and What Marketing messages would best resonate with them. That’s the dream, isn’t it? While we don’t live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And when these…