Blogging

As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically…

Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.

Seien wir ehrlich: Eine Jobsuche macht normalerweise alles andere als Spaß. Es ist fast so, als ob es seine eigenen fünf Phasen der Trauer trägt. Zuerst wird seine demoralisierende Natur geleugnet. Dann kommt die Wut über Funkstille oder Ablehnung durch potenzielle Arbeitgeber. Natürlich gibt es Verhandlungen – “Ich verspreche, mich nie wieder über Arbeit zu…

Whether you need to invoice clients, track website analytics, or run budget and expense reports for your marketing role, you’ve undoubtedly worked with spreadsheets in some form or another.

When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

When you open Adobe Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this. It’s an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming…

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more.

Since I was first introduced to Search Engine Optimization (SEO), I’ve had to use it in every role from editorial writing jobs to marketing blogs. While SEO was never my only focus, I had to learn how to measure the success of my efforts.