Blogging

YouTube is the second largest search engine in the world. Therefore, keyword optimization of your videos on the platform is just as important as keyword optimization of your blog posts for Google.

Where is the first place you go for expert advice or an answer to a burning question? My guess is Google (or your preferred search engine). You’re not alone — Google alone answers over four billion search queries everyday.

You can’t get a degree in SEO. Books on SEO quickly become out-of-date.

Studies have shown that recruiters typically only scan a resume for around six seconds before deciding whether an applicant is suitable for a role.

Sometimes your YouTube thumbnail just won’t crop it. You could have uploaded the most interesting video to YouTube, but it may not get the views it deserves if you rely on a simple still image to tell viewers what it’s about.

In the last decade, the need for social media managers has boomed. According to the U.S. Department of Labor statistics, this trend is not slowing down any time soon.

Filmproduzenten und Inbound-Vermarkter unterscheiden sich nicht wesentlich beim Erstellen und Bearbeiten von Videoinhalten.

If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right?