Blogging

“You’ve got a message.” At least that’s what you hope, as a digital marketer – to appear in your audience’s inbox. That’s because email tracking is an important tactic marketers use to collect leads. To do this, you likely created a lead magnet or a content proposition. It’s a story as old as the time…

Die Pivot-Tabelle ist eine der leistungsstärksten und einschüchterndsten Funktionen von Microsoft Excel. Leistungsstark, weil es Ihnen helfen kann, große Datenmengen zusammenzufassen und zu verstehen. Einschüchternd, weil Sie nicht gerade ein Excel-Experte sind und Pivot-Tabellen immer den Ruf hatten, kompliziert zu sein. Die gute Nachricht: Das Erstellen einer Pivot-Tabelle in Excel ist viel einfacher, als Sie…

Digital marketing is experiencing a revolution. Agencies have more granular insight than ever before into the performance of their campaigns. Gone are the days of choosing media channels based on broad demographics and using generic ad impressions.

Some marketers may be obsessed with metrics – they are tracking too many of them. Maybe we think we can prove that any marketing campaign will produce results if the name has a noticeable percentage. But deep down, we all know that some metrics are more revealing than others.

Have you ever signed up for a webinar and then completely forgot about it? Or did you receive an email about an upcoming workshop but got busy and forgot to add a reminder to your calendar? Yeah, I guess that’s happened to most of the Type-A’s.

Ever wondered how computer programming works, but haven’t done anything more complicated on the web than upload a photo to Facebook?

I’m a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won’t do the work for you), the right technology stack can really help you zoom past the competition. Some tools out there are foundational — things like email marketing,…

Egal, ob Sie eine Vollzeit-Grafikdesignerin sind oder einfach nur jemand, der sich in seiner Freizeit mit Design als Nebenprojekt beschäftigen möchte, es ist wichtig, dass Sie ein elegantes Grafikdesign-Portfolio erstellen, um potenziellen Kunden Ihre Arbeit vorzustellen.