Blogging

With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks that you can use for marketing purposes.

I once heard a new business owner define their target market as … waiting for … “everyone”. * wince *

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series…

Data: You can’t live with it, and you can’t live without it. At least, that’s how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship.

When Larry Drebes, CEO of Janrain, studied the experiences of online consumers earlier this summer, he knew that relevant content would come first with consumers. We’ve seen for years that email tailored to the recipient outperforms their generic counterparts.

It’s been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling….

E-Commerce wird voraussichtlich bis 2022 17% aller Einzelhandelsumsätze in den USA ausmachen. Mit zunehmendem E-Commerce wächst auch der Wettbewerb, was es schwierig macht, Ihre Website von der aller anderen zu unterscheiden.

Blogging is an attractive activity because it can be a creative outlet for sharing your unique perspective with the world. Best of all, the opportunities are endless.

As someone who has done it in the past, ghostwriting can certainly be a little creepy at first. Wondering if your topics and ideas are doing justice to it can calm your spine. In my view, it all comes down to knowing when to use your subject’s voice or your own to reduce the fear…