Blogging

There’s no question that landing pages – and their associated lead capture forms – are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads – and generate conversions too. This is because landing pages allow us to direct…

Peanut butter and jam. Puppies and the park. Beach days and ice cream.

Musical.ly was created in 2014 and was a music sharing app whose users share short videos of themselves that synchronize with different music snippets. The platform was in the top 100 downloaded apps for two years, and users published around 13 million videos every day.

Every once in a while, I’ll come across a website that really draws me in. So, I found 32 of them to show you.

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.

If you’ve been a marketer for years, learning the four Ps of marketing seems like a step backwards. For those of us who work in the industry but haven’t studied marketing in college, it’s very possible that you haven’t heard of the marketing mix.

In 1898, Elias St. Elmo Lewis, a later candidate for the Advertising Hall of Fame, anonymously wrote a column on three advertising principles that he found useful during his career in a printing magazine called The domestic printer, one of the most influential American magazines of the 19th century.

Collecting high-quality leads is a challenging task that marketers face. Even once you’ve created a fantastic, high-converting landing page, you’re not done.