Blogging

It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.

I remember when I found out the tooth fairy wasn’t real. My whole world was destroyed. Granted, I was around eight, but I was mad to find out my parents I’d put a quarter under my pillow every time I lost a tooth, not a cute fairy named Daphne who lived in a castle made…

Despite the many PowerPoint presentations I’ve given in my life, I’ve always struggled to understand best practices for creating them. I know they have to look good, but figuring out how to make them aesthetically pleasing and informative is difficult.

In college, I did an internship at a MarTech company that sold email marketing optimization software. With their software, brands could finally get some insight into the deliverability rate or inbox placement of their email program, which most email service providers like Constant Contact or MailChimp can’t.

As you browse and maneuver around the internet, you visit landing pages all the time. A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how you…

Search presence (such as impressions, clicks, and click-through rate) Traffic performance (based on total views and visits, individual post performance, and by referral source) Authority in your online niche (based on number of inbound links) Readership engagement (by measuring time on page, bounce rate, social shares and comments, and subscriber count) Lead generation (by measuring CTA…

Millions of dollars are poured into the Google Display Network (GDN) every day. But why? Google offers endless options for marketers to promote their products, so how is this network different?

When you’re in business, you need to know how to create engaging presentations. Whether you’re trying to convince your boss to endorse a new campaign, talking to a prospect about closing a deal, or creating new marketing material, you need to know how to create a presentation that people will see not put to sleep.