Blogging

Nehmen wir an, Sie sind zu der schwierigen Erkenntnis gekommen, dass Ihre Marke – wenn Sie es überhaupt so nennen können – ganz offen gesagt ist überall der Ort. Oder vielleicht noch schlimmer, Sie haben eine definierte Marke, aber Sie bemerken, dass sie einfach nicht mit Ihrer Person in Einklang zu stehen scheint Ja wirklich…

According to a recent U.K. survey, bloggers have ranked as the third most trustworthy source of information, following only friends and family. That’s right — bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content,…

An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.

Products are never just products, right?

Consider one of American Express’s corporate values ​​- Customer Commitment. Ideally, if you’ve had a positive experience with an American Express customer service representative, this value will be displayed firsthand.

Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey. What is the purpose of a landing page? A landing page offers a prospective customer a resource,…

Whether your focus group is there to provide feedback on a product or service, or to assess how your brand stands out in your competitive landscape, there are thought-provoking questions open essential to a productive discussion.