How Neuromarketing Can Revolutionize the Marketing Industry [+Examples]

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to…

How to Blend Web Analytics and Digital Marketing Analytics to Grow Better

How to Blend Web Analytics and Digital Marketing Analytics to Grow Better

Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. The trouble is, when most marketers hear “digital analytics,” they tend to think of the metrics you’d typically associate with a simple web analytics tool like Google Analytics — traffic, bounce rate, unique visitors, etc. However, web analytics is only…

6 Stats that Prove the Importance of Product Videos for Ecommerce

6 Stats that Prove the Importance of Product Videos for Ecommerce

We know that creating high quality videos for your ecommerce website is difficult. Equipment is expensive, and specialists who know how to use this equipment cost even more. For this reason, many e-commerce companies will settle for photos and graphics to get the job done. This Video marketing statistics Show that video is an investment…