The Comprehensive Guide to Impression Shares
Online advertising is booming.
75 Stop Words That Are Common in SEO & When You Should Use Them
From blog titles to URL slugs, you may not realize how often you use SEO stop words. But to be fair, if Google isn’t paying them a lot of attention, why should you?
![How COVID-19 Could Shift Holiday Shopping Behaviors This Year [New Data]](https://www.prowell-tech.com/wp-content/uploads/2020/11/How-COVID-19-Could-Shift-Holiday-Shopping-Behaviors-This-Year-New.png "How COVID-19 Could Shift Holiday Shopping Behaviors This Year [New Data] 3")
How COVID-19 Could Shift Holiday Shopping Behaviors This Year [New Data]
In 2020, B2C companies around the world changed their strategies as consumers began to grapple with the COVID-19 pandemic.
Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting
Alle Menschen – einschließlich Ihrer Kunden – sind emotionale Wesen.
The Simplified Guide to Google’s RankBrain Algorithm
Not so long ago you had to search for a term like “Boston restaurants” to find a place to eat. But today, if you just search for “where should I go for dinner”, you can instantly find a good restaurant nearby. Search.
What Are Direct Costs & How Do They Differ From Indirect Costs?
It’s surprisingly cheap to start a business today – as little as $ 5,000, Fortunly reports. As encouraging as that is for aspiring entrepreneurs, the cost of doing it Run Business is a little more complex every day.
How Neuromarketing Can Revolutionize the Marketing Industry [+Examples]
If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to…
How to Determine Your A/B Testing Sample Size & Time Frame
Do you remember your first A/B test you ran? I do. (Nerdy, I know.)
How to Blend Web Analytics and Digital Marketing Analytics to Grow Better
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. The trouble is, when most marketers hear “digital analytics,” they tend to think of the metrics you’d typically associate with a simple web analytics tool like Google Analytics — traffic, bounce rate, unique visitors, etc. However, web analytics is only…