Blogging

Ready or not, the holidays are just around the corner. And that means it’s time for email marketers to plan one of their biggest email campaigns of the year.

A solid content marketing strategy is one of the better ways for a company to shape its brand identity, generate interest from potential customers, and keep an engaged audience. This is a great way to establish authority in your area, improve the legitimacy of projects, and build trust between you and whoever you are trying…

In recent years, video has become one of the most compelling ways for brands to tell their stories on social media. From the instant popularity of Facebook Live Videos to Instagram, which increases video length from 30 seconds to 60 seconds, marketers are leveraging the power of video to communicate their company’s personalities and brand…

Wenn Sie in einer gemeinnützigen Organisation (NPO) arbeiten, sind Sie bereits mit den einzigartigen Herausforderungen vertraut, denen sich gemeinnützige Organisationen beim Aufbau einer effektiven und nachhaltigen Marketingstrategie gegenübersehen.

Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives.

On January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style — which Apple fans referred…

While platforms like Twitter, Instagram and even TikTok have grown significantly in user base in recent years, one social channel is still the market leader: Facebook. Recently, the Pew Research Center found that nearly 70% of all adults in the US use Facebook, while 74% log in daily. Facebook has more than 2.7 billion users…