Blogging

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts…

I’m willing to bet we’ve all felt stifled by the rigid 9-to-5 work schedule — especially on our productivity both in and out of the office.

What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any…

Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch? Ultimately, Twitch is a streaming platform, but is there…

You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”

32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be?

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be.