Blogging

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.

Wouldn’t it be great if creating infographics were as easy as writing regular old text-based blog posts? Unfortunately, creating visual content like this usually takes a lot more time and effort, and let’s face it – Skill – than the written word. Mostly. However, given the popularity and effectiveness of visual content in marketing today,…

You know LinkedIn – the professional, polished and responsible sibling of the social media sphere.

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine…

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers…

Today, significant career shifts are more common than ever. Some people want to take on a different level of responsibility. Some want to pursue a passion that has been shelved for too long. And some need a change. It is a popular course that comes with a variety of challenges, multiple potential pitfalls, and many…

With the advent of marketing software and paid advertising, it’s no secret that social media platforms are not just a place of mutual connection and exchange between strangers, but also a place for businesses to build brands.

Think back to the last event you attended. Was it a conference or trade show? An intimate seminar or startup launch party hosted online? How about a fun, socially-distanced 5K or golf outing?

There’s a long-established idea that creativity is somehow rooted in chaos: structure and organization are kind of the enemy of great ideas.