Blogging

YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.

Your competitor is releasing a new product or service. They offer something similar – but much better, of course.

So, you’ve designed a lead generation strategy and it’s working. Your website visitors are coming to your website, filling out your forms, and boom, you’ve got leads. Now what?

There are certain characteristics that should be at the core of any successful business. For example, every business should have a great product or service, great people to keep the internal engine running, and loyal customers to assist with purchases and legal support.

One of my favorite episodes of “The Office” is called Launch Party. During this episode, Dunder Mifflin is hosting a company party as well as several satellite parties when the website launches. There is serenity. But during your corporate event, you probably don’t want to kidnap the pizza delivery boy, and you may want to…

Did you know that the cost of getting consumer attention has increased dramatically (seven to nine fold) over the past two decades? It might not be surprising to hear, but overall our collective attention span has narrowed. You may be wondering “What does this mean for marketers?” As a marketer, it’s our job to attract…

Good news: your business can connect with hundreds of millions of potential customers online.

The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also excited to see what the nation’s big-budget brands will come up with for this year’s ads.

As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer’s block when it comes to creating fresh, unique content.