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Blogging

7 Tips for Designing a Social Media Page That Stands Out

At least once a month I discover a new brand and take a quick look at their profile. Within a…

Deconstructing 7 Famous Brands’ Color Palettes

Pablo Picasso once said, "Why do two colors, put one next to the other, sing? Can one really explain this?…

10 Best Video Editing Software Tools for YouTube

People watch nearly 5 billion videos on YouTube every day. It's no wonder content creators choose this channel to share…

17 Tools & Resources for Conducting Market Research

Market Research Tools Think With Google Research Tools Census Bureau Make My Persona Tableau Statista Claritas MyBestSegment SurveyMonkey Typeform Upwave…

A Marketer’s Short & Sweet Guide on Diversification

Let's start with an example to look at the potential payoff for product diversification. (more…)

What It Is and How It Works [+15 Platforms to Use]

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads…

9 Apps to Try This Year

When you come across a beautiful sight - be it a beach, a mountain, or your pet's face - it…

The Definition of SEO in 100 Words or Less [FAQs]

Search Engine Optimization (SEO) seems pretty straightforward. You choose a few keywords and voilĂ ! Your site is optimized for SEO,…

How to Verify Your Facebook Page in 5 Steps [+ Why You Should]

The other day I was looking for "Taylor Swift" on Facebook. (more…)

The Plain English Guide to Writing a Business Case

Have you ever heard the age-old classic story of a company that started from an idea on the back of…