How to Create an Audience Profile, And Why You Should [+Examples]
Determining your audience profile is a critical step in ensuring that your campaign is successful. (more…)
Blogging
What Brand Voice Is, and How to Create One [+ Examples]
Whenever I'm driving and see a Herb Chambers billboard, I smile. (more…)
What Marketing Leaders Are Investing in This Year
In an ideal world, marketers would have unlimited budgets to invest in experimental initiatives and new programs. After all, the…
4 YouTube Trends to Leverage in 2021 [Data + Expert Tips]
In 2020, I looked up more recipes than ever before. Mostly Italian if you ask yourself. (more…)
Multi-Touch Attribution and Models: A Complete Guide
Today's buyer's journey involves a series of interactions across different touchpoints and channels. There is rarely a sales conversion based…
How Performance Marketing Works [+ 6 Tools You Can Use]
Many companies have employee referral programs. (more…)
What Is Event Branding? + 5 Examples to Inspire You
The appearance of events changed exponentially after March 2020 when companies moved live events to virtual spaces. Regardless of whether…
What Are Core Web Vitals? + How to Improve Yours
Long gone are the days of dial-up internet, when web pages were loaded line by line. (more…)
How to Get Your Facebook Ad Approved [+ 4 Best Ad Practices]
Facebook ads can grab attention, generate leads, and convert prospects ... but only you can get them approved. (more…)
6 Content Marketing Skills That’ll Only Get More Important
A few years ago I was hired as a content marketer at a small web design company. (more…)