Everything You Need to Know About Segmentation Bases
Market segmentation is a powerful process as it divides your target audience into groups so you can effectively target them…
Blogging
Best Mailing List Software to Improve your Email Marketing Strategy
When I started my marketing career, I was jealous of email. (more…)
How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot
Educator and computer pioneer Alan Kay once said: "The best way to predict the future is to invent it." (more…)
How to Create a Wikipedia Page for Your Company
If you're like me, you probably think Wikipedia is primarily a good source for a behind-the-scenes look at the production…
Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On
When you start implementing a social media strategy for your business, the first few questions to ask yourself are: Should…
What Does Good Privacy Look Like for Your Organization?
Disclaimer of liability: This blog post is not intended to provide legal advice for your company on compliance with data…
The Best 18 Online Quiz Makers for Boosting User Engagement in 2021
Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and…
18 Email Newsletter Examples We Love Getting in Our Inboxes
Let's say a salesperson comes up to you and says, "Here's something you should know about." If you don't see…
What is CRM Data Maintenance and How It Affects B2B Marketing
The quality of your CRM data impacts your entire organization, bottom to top. (more…)
19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]
Magnets, in marketing, are an effective technique for gaining a prospect's contact information. (more…)