The Beginner’s Guide to LinkedIn Marketing
Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of…
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Key Principles & How to Leverage It [+Examples]
In 2018, 63% of consumers surveyed in an Accenture study said they prefer to shop with purpose-built brands. Fast forward…
9 Best Youtube Ads of 2021 and 2020
In 2007, a research firm estimated that the average person saw up to 5,000 ads per day. (more…)
What to Do When You Can’t Trust Your Business Reporting Data
Despite investing heavily in data, you might be surprised to find that most executives don't trust their company's data. They…
6 Contact Management Best Practices for Small Businesses
As a small business or startup, you have a lot on your to-do list: increase brand awareness, convert leads into…
7 Tips to Make Your Business More Organized
As the technological developments of the fourth industrial revolution affect how we all live, work and interact with one another,…
4 Tips to Clean Up Your Customer Data
Old email addresses, duplicate contacts, misspelled names ... these are the bane of your marketing and sales efforts. After all,…
7 of the Best Tools for Freelancers in 2021
You have decided to become a freelancer. You are the boss of your own time, your company and the projects…
How to Make Your Business More Flexible During Uncertainty
"The best plans of mice and men / gang aft a-gley," wrote the Scottish poet Robert Burns. Even the best,…
7 Challenges for Growing Businesses (& How to Fix Them)
So you've made the decision to grow your business. You may already be thinking about best practices to avoid common…