15 of the Best Account-based Marketing Software for 2020
Are you in the market for your new account-based marketing software (ABM)? Then you've come to the right place. (more…)
Blogging
36 Account-Based Marketing Stats to Know in 2020
As marketers, we have become experts for our target groups. We know their typical population, what they like, which platforms…
What is Trading Up, and Why It Matters for Marketers
To understand what the term "act" means, let's start with a scenario. (more…)
What Is a Marketing Manager?
As marketers, we all want to climb the corporate ladder as quickly as possible. However, if you want to become…
3 High-Impact Marketing Strategies You’re Probably Overlooking
Everyone wants to be number 1 ... in particular when it comes to marketing. (more…)
What’s Sprite to Coca Cola? An Exploration of Brand Portfolios
Do you know how to have siblings, cousins, aunts and uncles? Well, brands do that too - just their co-brands…
The Beginner’s Guide to Reminder Advertising
The Beginner's Guide to Reminder Advertising When I go to bed every night, I have to set about five alarms…
A Simple Formula to Follow
Was macht einen Blog-Beitrag schlecht? Es gibt viele Gründe, warum ein Blog-Beitrag nicht perfekt sein könnte. Schlechte Formatierung. Schlechte Grammatik.…
7 Tips for Running Engaging Instagram Giveaways (+Tools to Get You Started)
With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility…
The Beginner’s Guide to Usability Testing [+ Sample Questions]
My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the…