Upstream vs. Downstream Marketing, Explained
How many times have you seen a term for something you already knew? That probably happens a lot, doesn't it?…
Blogging
What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to…
How Using Humans And Chatbots Together Generated 182% More Qualified Leads
This post is part of Made @ HubSpot, an internal series of thought leaders where we learn from experiments done…
How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team
This post is part of Made @ HubSpot, an internal series of thought leaders where we learn from experiments done…
How to Record a Webinar Worth Replaying
A few months ago I discovered the beauty of webinars. (more…)
How Broadcast Journalism Helped Me Pivot to Social Media Management
The linchpin of a career in broadcast journalism was a big Decision for me. (more…)
Should You Timestamp Your Blog Posts?
This post is based on Episode 58 of the ProBlogger podcast. As you know, I have two blogs - ProBlogger…
How to Create Content for Every Stage of the Buyer’s Journey
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a…
The Optimal Instagram Story Dimensions [+ Tips for Best Quality]
New social media websites, new functions and algorithms continue to emerge, which are constantly updated. This makes it difficult to…
How to Run a SWOT Analysis for Your Business [Template Included]
Eine SWOT-Analyse ist eine nützliche Technik, um ein neues Projekt oder Ziel zu bewerten, mit dem Ihr Unternehmen oder Ihr…