Cadillac’s electric cars will wear different designs from traditional models
Cadillac appears to have been in rebirth mode for more than a decade. In its last chapter, mother car maker General Motors will position the brand as a beacon for electric cars and luxury, perhaps as Tesla rival for themselves.
While we have to let future vehicles and public reaction decide whether to succeed, Cadillac Design Director Brian Smith said we definitely won’t be seeing any normal-looking Cadillac designs with batteries and electric motors. Instead, the luxury brand’s electric vehicles look different.
Smith told Automobiles in an interview published last Wednesday that the design team used the current design language, which draws a lot of inspiration from the stunning Escala conceptand planned a “departure”.
“Crunchy features” will merge with “more muscular lines and beauty on the surface,” Smith said of the publication. The chief designer even praised Tesla for this way of thinking, and his ability to show the world electric vehicles didn’t have to “look strange,” according to Smith.
2020 Cadillac CT4-V: Fast and engaging, but not too luxurious
Show all photos
Cadillac’s mission is to make electric cars desirable, and its first checkpoint will be that Lyriq electric SUV. We should already see the model, but the coronavirus pandemic has supplanted its debut. We still don’t know exactly when Cadillac plans to show the SUV, but Smith reiterated that the program is on schedule, as GM said in the past. Cadillac simply told Roadshow in a statement that it should “stay tuned” for later this year.
The Lyriq is followed by the Celestiq – an electric flagship sedan. Roadshow previewed the model earlier this year during a press preview COVID-19 ran rampant, and guys it’s a beauty. Smith even handed out a fun nugget of information about the upcoming Celestiq: the flagship was originally born with an engine. When Cadillac began reviewing projects, it became an electric car that Cadillac will use to target the moon, according to the designer.