Best Black Friday Fitbit Deals 2021: What to Expect

Black Friday lands on November 26 this year, although with an increasing number of retailers kicking off their sales early in order to entice online shoppers, now’s as good of a time as any to start thinking about Black Friday Fitbit deals if you’re in the market for a new fitness tracker. Fitbit offers a nice range of wearables to fit just about any need and budget, and we expect plenty of them to be on sale among the 2021 Black Friday deals.

You have to be quick during these events even under normal circumstances, but with ongoing inventory and computer chip shortages, it’s not a bad idea to plan to do your holiday shopping early if you don’t want to miss out on any Fitbit Black Friday deals before they sell out. Let us give you an advantage: To help you get ready to shop, we’ve put together an in-depth guide that covers what to expect based on last year’s sales, along with some pointers on how (and where) to score the best Black Friday Fitbit deals that we’re likely to see this season.

Best Black Friday Fitbit deals we saw last year

Fitbit’s offerings range from simple and relatively inexpensive health-tracking wrist bands to full-fledged smartwatches, and just about all of them were on sale last year. However, there were a few noteworthy discounts from the 2020 Black Friday sales that are worth highlighting.

Perhaps the best of all of the previous Black Friday Fitbit deals was this discount on the Fitbit Charge 4. The Fitbit Charge 4 is a nice middle-of-the-road option for those looking for something more than a simple fitness tracker but who don’t need a full-featured (and naturally more expensive) smartwatch like the Fitbit Versa. The Charge 4 still has a lot to offer, though, with its OLED display, built-in GPS, and heart rate monitor. During last year’s Black Friday sales, it got a steep 33% discount of $50 that brought it in at just $100 — a great price for one of our favorite fitness trackers.

On the other hand, those who wanted a more smartwatch-like fitness tracker had a chance to save a nice chunk of change on the Fitbit Versa 3. The third-gen Fitbit Versa has a nice array of features and a full suite of fitness- and health-tracking functions including a heart rate monitor, although it wasn’t the best offer among all of the Fitbit Black Friday deals at only $30 off. Still, $200 isn’t a bad price for a feature-rich fitness tracker than scored a 9/10 in our Fitbit Versa 3 review.

Some other deals from the 2021 Black Friday Fitbit sales included discounts on last-gen models like the Fitbit Charge 3, as well as some nice price cuts on cheaper units like the Fitbit Alta and Fitbit Inspire. The kid-friendly Fitbit Ace 2, which would make a great holiday gift idea for young athletes, was also on sale for less than 50 bucks.

What Black Friday Fitbit deals we expect to see this year

For this year’s Black Friday Fitbit deals, we’ll be keeping a lookout for the same bargains we saw in 2020, but with some additions. We expect the Fitbit Charge 4 to go on sale again for at least a similar price ($100), and hopefully we’ll get a discount on the newer Fitbit Charge 5 as well. We’re also expecting to see an even bigger markdown on the Fitbit Versa 3 that should knock it below $200 this time around.

If you want an upgrade over the Fitbit Versa, then look for some Black Friday deals on the higher-end Fitbit smartwatches including the Fitbit Sense, which is the current flagship model of the brand’s lineup. You can learn more about what that tracker has to offer in our Fitbit Versa 3 vs. Fitbit Sense comparison that lays out the details and differences between these two top fitness wearables.

Of course, there will be plenty of Black Friday Fitbit deals for the cheaper models, too, if all you need is something simple for things like basic activity and health tracking. Cheaper models like the Fitbit Inspire 2 even come with built-in heart rate monitoring, which you used to have to pay a premium for. We expect to see these ones on sale for less than $100, giving you a chance to snap one up for less than a Benjamin.

Finally, if you’re on a budget and are hunting for the absolute cheapest Fitbit Black Friday deals that are likely to pop up, then consider opting for an older model like the Fitbit Versa 3, Fitbit Charge 3, or Fitbit Ionic. If you don’t need to have the latest bells and whistles, these are still solid smart wearables for exercising and tracking your health, and you can bet they’ll be at their lowest prices ever when Black Friday rolls around.

Should you buy a Fitbit on Black Friday or Cyber Monday?

Black Friday now tends to start a bit early on Thanksgiving night and runs through the entire holiday weekend, leading right into Cyber Monday. Furthermore, the deals during these two events are largely the same. In general, if the model you wanted goes on sale during Black Friday, we advise against waiting until Cyber Monday or Cyber Week in hopes of getting a better bargain. Stock runs out fast during these sales even when there isn’t a semiconductor and shipping container shortage going on, so if the one you wanted goes out of stock, you might not see it on sale again before 2022.

The good news is that a few retailers have adapted to the recent surge in online shopping by offering Black Friday price guarantees. This means that if an item you purchased (which was covered by the guarantee) later goes on sale for even cheaper, the store will refund you the difference, ensuring that you get the best deal no matter what. Not all products were covered by these guarantees, but for those that were, there was pretty much no risk to buying too early.

Black Friday Fitbit deals FAQ

If you’re looking for one of the best fitness trackers money can buy, then Black Friday Fitbit deals need to be on your radar this year. We’re here to ensure you don’t venture into the sales unprepared. Not sure if a Fitbit is for you? There are going to be plenty of other great Black Friday smartwatch deals out there, too. Alternatively, you might want to consider looking for some Black Friday Apple Watch deals, as Apple’s wearable makes for a superb fitness tracker in its own right.

How much are Fitbits on Black Friday?

Compared to other brands such as Apple or Garmin, you don’t need to spend a lot to get a good Fitbit. Fitbit’s activity bands run the gamut from simple no-frills activity trackers to touchscreen smartwatches, and better still, they tend to get pretty big discounts. You can expect to grab one of the brand’s simpler wearables for under $100 come Black Friday. The newer Fitbits, like the Fitbit Sense (which retails for $300), are naturally more expensive, but if you’re willing to buy an older tracker then you can grab a much larger discount.

Setting a budget is always a good idea before diving into big sales, and that will largely determine what model you end up with from among this season’s Black Friday Fitbit deals. It’s also worth considering what you want from your Fitbit. All Fitbits track basic metrics like your daily steps and calories burned. However, some offer more features like GPS tracking, more specific activity tracking functions, and advanced smartwatch features such as music playback. Have an idea of what you want ahead of time and what you’re willing to pay, and you shouldn’t end up disappointed.

Do Fitbits go on sale on Black Friday?

Every seasoned shopper knows Black Friday as the go-to annual sale for all things tech, and you can bet that means that there will be plenty of Fitbit Black Friday deals on tap right next to all the other high-end electronic goodies like tablets, gaming consoles, and laptops. However, not all bargains are created equal. While we’d love to say that all the retailers taking part in Black Friday have your best interests at heart, that’s not always going to be true.

You’re generally in safe waters as long as you stick to recognized and well-known retailers, but it’s worth keeping in mind that not every deal you come across is worth your time (let alone your money). Black Friday sales are an excellent way for stores to sell off overstock, and that includes some models that are gathering dust because they might be a bit dated by today’s standards. However, even a relatively basic last-gen Fitbit is going to be a competent fitness tracker, but if you reach for one of these older models, just make sure you’re getting a really good deal. You might be able to get the current iteration for just a little more instead.

Should you wait until Black Friday to buy a Fitbit?

Although Black Friday itself brings the lowest prices you’ll see all year, you don’t necessarily have to wait until after you’ve cleaned your Thanksgiving plate to start doing some shopping. Many retailers roll out early Black Friday deals in the run-up to the big event. Newegg, for example, ran its “Black November” sale for the entire month last year, and we don’t have to tell you how competitive these retailers can be when it comes to pulling in online shoppers.

Amazon is another store known for running a lot of early bargains, usually in the form of limited-time Lightning Deals for Prime members. All this is to say that, while you should get ready to shop the “official” Black Friday Fitbit deals starting on November 26, keep your eyes peeled for any early bargains that drop ahead of time. And, as we mentioned earlier, check for Black Friday price guarantees that ensure you’ll get the best deal even if the price drops further.

Who has the best Black Friday Fitbit deals?

The big online tech retailers — Amazon, Walmart, Best Buy, and Target — are all great places to find Fitbit Black Friday deals, and they always participate in these big holiday sales to cash in on the horde of online shoppers that hit the web with bellies full of turkey and credit cards at the ready. Walmart, Best Buy, and Newegg are also among the retailers that offered Black Friday price guarantees on many (although not all) items that were on sale. With products like fitness trackers, though, you shouldn’t limit yourself just to the big tech outlets. Online stores that sell athletic stuff, such as REI, are another solid destination for Fitbit Black Friday deals, so don’t sleep on those.

A final note: Make sure you do your research on any and all models you’re considering and read as many reviews (from both professional reviewers and real-world users) as possible, so you know exactly what you’re looking for ahead of time. Also, don’t let yourself get carried away. Retailers know how to pressure people to hit the “add to cart” button with tactics like ticking timers and low stock alerts — don’t let them push you into a purchase you’re not sure about. If something’s not a good deal for you, then it’s not a good deal.

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