Apple begins offering Macs with custom configurations in India – TechCrunch

Apple finally offers customers in India the opportunity to order custom versions of iMac, MacBook Air, Mac Mini and other Mac computers.

The Cupertino giant has started offering a full range of Mac portfolio with CTO (Configure-to-Order) or BTO (Build-to-Order) option in India, addressing customers in the country with specific customer-specific requirements such as additional ones can request memory, memory, or a more powerful graphics card when purchasing a computer.

Customers in India, an important overseas market for American technology giants, have long asked for this feature, which Apple offers in several regions. Previously, Apple only offered select variants of its Mac computers in India and gave customers no way to ask about specific upgrades.

Interested parties can contact their local Apple dealer to discuss the various upgrade options and pricing information, and to place the order. The options are also on the list Apple India website.

Apple is currently committed to delivering custom computers within four to five weeks of the order.

“This is a very big deal,” said Preshit Deorukhkar, a Mumbai-based manager who is closely monitoring Apple’s development. “So far, there has been no real way to get a custom-made or configurable Mac in India. So you were stuck with the base models – let’s say a Mac Mini or a 13-inch MacBook Pro with 8 GB of RAM. Now that the company officially offers this, you get the computer you want and the standard warranty on it. “

“While prices for component upgrades are still bad, for example, $ 400 to go from 16 GB to 32 GB for RAM, at least the option is now available,” he added.

The new step comes when Apple is preparing to open its online shop in India this year and to open its first brick-and-mortar store next year, as managing director Tim Cook announced earlier this year.

Despite the outbreak of the corona virus, the company is well on the way to opening its online store in India this year, a person familiar with the matter told TechCrunch.