Announcing Our Investment in OneSignal

A growing number of engagement channels create a level playing field for companies of all sizes to bring customers back to their products.

This is especially true for modern software companies. Your products increasingly rely on non-product communication channels to drive awareness, engagement, and customer success.

This is especially powerful for data-driven teams: increasing personalization, content optimization, and bespoke deliveries have become a force multiplier in a company’s ability to reach and retain a loyal customer audience.

Some of the world’s best brands have taken note of this and differentiate themselves by having an integrated messaging approach that reaches users across devices at the right time.

Enter OneSignal. Founder George Deglin and his team started out as a small crew of app and game developers who solved their own problems by reaching their users in a consistent way. You developed OneSignal to first enable push notifications.

Today they are a customer loyalty platform of choice implemented by over 1,000,000 developers across 500,000 live apps and nearly 4% of websites on the internet. You’ve created a web and mobile SDK that developers install and marketers use to deliver omni-channel messaging for web and mobile push, in-app messaging, SMS, and email.

HubSpot worked closely with OneSignal to create a integration (in beta) which is now available in our marketplace and we have consistently been impressed with the capabilities of their product and the significant value it can bring to the core HubSpot experience of our customers.

In addition to our integration, we are excited to announce HubSpot’s investment in OneSignal as we continue to work with their team to deliver a remarkable messaging experience to our customers.

One of the HubSpot product leaders, Will DeKrey, shared a little more about the collaboration between the two companies after working with their team for many months:

“With HubSpot’s Marketing Hub, we want to help marketing teams create remarkable customer journeys across all channels their target audiences spend time on. This integration combines the ease of use and the power of HubSpot’s marketing automation capabilities with the reach in critical channels. where OneSignal has made improvements in specific expertise like web and mobile push. Marketers will love the ability to leverage these channels, tailor their push messages to the rest of their marketing, and leverage CRM data along the way for personalization . “

In addition to having a great product, OneSignal has built a wonderful team and we look forward to supporting them in their next phase of growth. We have no doubt that the OneSignal journey is just beginning, and we are honored to be part of this story.