8 of The Best Facebook Groups We’ve Ever Seen

Facebook groups are nothing new to the marketing world, but they do offer a variety of exciting business opportunities.

They are an excellent place for two-way communication between companies and customers. And when a group is public, it’s a great place for prospects to learn about your brand, products, mission, and current customers.

Ultimately, Facebook groups offer businesses the opportunity to interact with their audiences in more meaningful and authentic ways than they ever could through their Page.

Here are eight Facebook groups that are crushing it to inspire your future Facebook marketing strategy.

The purpose of this list is to provide you with the business and marketing inspiration you need to start, nurture, and manage a group that your prospects and customers will love.

1. Content marketing professionals from the HubSpot Academy

Members: 27.1K

The HubSpot Academy’s Content Marketing Pros Group is a private group – this means that members must apply for membership. Once in the group, members can share ideas about content challenges and projects they are working on, as well as how they use or want to use HubSpot to help them with those challenges and / or projects.

Members can share details about the courses they have taken and how the lessons learned apply to their content marketing roles. You can also list ideas for courses that you would like the HubSpot Academy to produce in the future.

The way this group is set up encourages a sense of community between customers and users and provides a space for them to provide actionable feedback and insights into the discussion about the group and / or the product.

2. Instant Pot

Members: 3M

This popular electric range brand is using their group to create a space where the international community of Instant Pot users can ask questions, post unique recipes, and share the joy of cooking with their products.

They also provide limited troubleshooting in case customers run into problems or have product-specific questions. They rarely advertise their products within the group, except for the occasional giveaway that members can participate in to win prizes that they can use with their Instant Pot.

3. Women of Impact from National Geographic

Members: 71.8K

When it comes to the art of inspiring and being a voice for change, few are as good at it as National Geographic. This group, Women of Impact, is focused on “celebrating world-building powerhouses” and encourages all who work to help women break down barriers in their field.

The publication uses Facebook groups to connect with their viewers in a way that is focused on topics and initiatives that are very close to their hearts and those of those viewers.

4. Elementary

Members: 115K

Elementor, a WordPress page builder plugin, has a private Facebook group that is based on Average, sees over 4,400 posts each month. The group serves as a place where Elementor users can help each other learn how to use the Page Builder, and answer questions or solve challenges.

The group is run by volunteers, which only underscores the fact that Elementor doesn’t use the community for promotional purposes, but rather as a place where community members can communicate, collaborate, and encourage one another and educate themselves.

5. Official Peloton Member Site

Members: 430.2K

The official Peloton member site is a private group where customers and users can come together to discuss Peloton products such as Bike, Tread and Digital. It also serves as a hub for these customers and users to catch up on the latest announcements, feature launches, and product updates from Peloton.

And when it comes to training, this type of network or group offers added value to its members as they can share training plans, techniques, schedules and training methods with one another.

6. MobileMonkey

Members: 44.0K

The MobileMonkey group is product specific and provides an environment in which members can ask questions and share their knowledge about MobileMonkey’s Instagram and Facebook Messenger, SMS and Chatbot marketing products.

IThis group is where social media marketers, inbound marketers, PPC marketers, advertisers, entrepreneurs, and more can reach out to each other and the resources available in the group to find the best ways to use and resolve challenges related to MobileMonkey’s core products (including multi-channel chat marketing for messenger, native web chat, Facebook advertising platform, and SMS marketing).

7. Canva design circle

Members: 145.1K

Canva Design Circle is the place where members can learn how to use the product and its many features and functions through their design school. Within the group, Canva users are kept informed of the latest product updates and tips, and can discuss any design topic.

Canva encourages new members to introduce themselves upon entry. This fosters a sense of community, trust and belonging from the very first moment. This warm welcome leads to further interviews with other members of the group and discussions about design work, projects, jobs, challenges, etc.

8. Delicious

Members: 89.8K

Delicious Facebook group members share recipes, replacement ideas, and cooking tips. The group encourages engagement by encouraging members to share their recipes so as to have a chance to post that recipe on their website. They also conduct cooking and baking surveys based on trends, seasons, holidays, and more.

By creating these contests, incentives, and group activities, the company encourages engagement on the site – they encourage members to interact and connect with one another, which fosters community and camaraderie among Tasty fans.

Get the Facebook group inspiration you need

A Facebook group can be a powerful way to build a community around your brand and your product or service. This is where your prospects and customers can get in touch with each other and with your company – this community, the support, access to self-education and brand awareness are an effective way to foster loyalty and pleasant customer experiences that lead to people coming back.

Editor’s note: This post was originally published in March 2020 and has been updated for completeness.