7 YouTube Features That Will Help You Get More Views

Did you know that YouTube is? second largest global search engine and the largest video platform ever?

That’s true. Every day, millions of people around the world visit the website to learn more about a topic, find YouTube content when they search a question on Google, or to stream a YouTube video that is on someone else’s website Brand is embedded.

Despite YouTube’s huge audience, developing a broad platform strategy for marketers can be a complete mystery.

One of the biggest hurdles that brands and new developers often face is learning solid views for each video. Despite the millions of people who use it regularly, unlocking a solid audience can be daunting, impossible, or a waste of time.

According to many marketers who successfully manage videos, this content is definitely worth your effort in 2020 Marketing status report Brands were shown to prioritize video over all other types of marketing content, including blogs.

And as we’ve seen from a number of companies and influencers who generate millions of views on YouTube every month, it’s certainly possible to succeed on the platform. In fact, YouTube even offers a number of tools to help you create the content your fans crave.

In this blog post, I’ll highlight seven of YouTube’s most valuable features that can help you get more video views.

Tools to increase YouTube views

YouTube Studio features

YouTube Studio is an all-in-one place where creators can monitor, improve, and optimize the entire channel. In the studio you will find a channel dashboard, analytics, insights, comment filters and other tools that can influence your strategy. Before we look at some of the key features of YouTube Studio you want to use, here’s a quick demo of how the entire tool works:

1. Channel Dashboard

YouTube Studio is a dashboard that tracks the performance of your videos and channel. You will also be informed about trends, news and comments that are disseminated on the YouTube platform. You can use this dashboard to find out which videos performed well, which did not, or how your channel developed. You can also use it to learn about trends or news topics that can affect your content strategy.

To get to your studio, just go to your channel and click the blue YouTube Studio button.

Once you click this button, you will be taken directly to the channel dashboard. Here’s a look at what it looks like before posting videos:

2. Channel Analytics

The YouTube Studio Analytics tab contains data about the performance of your videos and the entire channel. If you look at this data, you will not get any direct views. However, you can use them to make informed decisions about which types of videos get more views.

For example, if you publish a well-made explainer that gets high views and high average view times, and then you publish a product advertisement that gets lower views, it may mean that your fans prefer to learn more about your brand through the explainer format than excessive advertising.

The Analytics tab shows some helpful data points, including (but not limited to):

• Average display times for each video.
• Channel specific views and subscribers.
• Delivery points where many viewers have left the video.
• Show numbers for each video.
• Demographic information about your audience and their interests.

Here’s a quick look at what an Analytics tab looks like on YouTube:

Other ways to get more YouTube views

3. Search optimization tools

YouTube may not have created video descriptions, channel overviews, and video or playlist titles for search engine optimization reasons, but these areas are still incredibly important for optimization for the video search engine and other websites like Google, Yahoo, and Bing. In addition to optimizing your content by filling out descriptions, you can also customize your video or channel by assigning keywords that relate to your niche or industry.

By filling out your descriptions accurately and informatively, you increase the likelihood that Internet users will find you when they search for content related to your channels.

In addition to optimizing your channel on the platform itself, you can also use it a range of practical and affordable tools to search for keywords that you want to target with your content, similar to how you would do SEO research for a blog post.

For more detailed instructions on how to optimize your YouTube channel Check out this great post. You can also watch this video from our senior SEO strategist Braden Becker:

4. Selected automatic playback of videos or playlists

On your main YouTube channel, you can post a video or playlist that welcomes new subscribers or intrigue who may be subscribing to your channel. At this point, YouTube can even set a different video for new viewers and subscribers. This means that you can create informative or introductory content to persuade new visitors to subscribe, while providing more detailed content for your current followers who already know what your channel is about.

To update your featured content, simply click the Customize Channel button in your profile and you’ll be taken to a page where you can personalize your images and featured content.

In addition to the ability to create a personalized experience for new and returning viewers, featured videos are also shown in views when viewed. Once the selected video is selected, you can also set it to auto play. This can also lead to additional views if a visitor doesn’t stop the video too quickly.

5. Online “Share” button

The next time you film or edit a YouTube video, you should encourage viewers to share it on their social channels. She. With the integrated sharing function from YouTube, this is easily possible.

6. Cards (formerly video annotations)

For almost a decade, YouTube has allowed users to post links to other videos or approved websites within a video. This feature, formerly known as “Annotations”, has been improved for the mobile experience and renamed “Maps” in 2017. The card maker for each video is in the YouTube Studio. Here is a brief overview of how to set up these prompts:

Maps not only allow you to bring your audience back to your channel or other videos, but also direct traffic to your website or even add interactive features like surveys. This kind of internal link can also help with SEO rankings.

7. Links in video descriptions

When you write a handful of blogs, you are likely linking them to pages or other blog posts on your website, so you get multiple views from a handful of visitors. This is no different for YouTube descriptions that appear below your video.

By adding links to your channel or related videos and a brief description of each title, you contribute to the viewer’s experience by choosing suggested content for him while optimizing your video and channel for search engines.

This is a common strategy from Lilly Singh, the host of A little late with Lillyand a popular YouTube creator. Here’s a quick look at the description in one of her latest videos: