The first impression is Allespecially when it comes to web design. A landing page is a great way to get visitors to interact with your website by engaging with your calls to action, making a purchase, contacting you, or sharing your content.
A landing page should be informative and direct, but also attention-grabbing and inviting. It may appear as if contents Your landing page is the focus, but the draft is just as important.
Landing pages are critical to converting your visitors into customers. They mediate the exchange of information between you and your audience. Combining a bold offer button with an effective landing page design can turn what was once just web traffic into a steady stream of leads for your sales team.
What makes a good landing page?
A strong website is essential to achieve your business goals. And the landing page offers your audience important information as well as a clear call-to-action. These seven elements will help make your landing page as effective as possible.
1. Structure & design
Unfortunately, not every visitor makes it to the end of every page. So keep the important features like lead revenue forms and call-to-action near the top to make sure they’re seen. Also, remove the navigation from the page to avoid the distraction of other links.
2. Compelling headline
The biggest piece of text on your landing page should be something that will get your visitor to know more. Saying “We are Georgia’s largest marketing agency“Is not as captivating as”We’ve helped companies make $ 10 million in profit this year. ”Any additional copy on your landing page should maintain the dynamic of interest generated by the headline.
3. Call-to-Action (CTA)
What do you wish the visitors? to do when they come to your side? Your design and copy should inspire them to act. They have their attention, so strike while the iron is hot and set it up Contact us now or Join the family Button on the right of the landing page.
4. Testimonials and case studies
A first-time visitor to your website may not have done business with you. You are encouraged to take action by seeing what you’ve accomplished for a similar customer, rather than just a general description of what you are doing.
5. Trust symbols
A well-designed website is not enough to prove to visitors that you are a credible organization, especially in today’s world. Social proof creates credibility, while elements like trust seals and a privacy policy create trust with your visitors.
6. Media
A headline can be a powerful motivator, but a photo or video can also convey your desired message. Choose a medium that either promotes what you do or what you want your audience to feel when they land on your side.
7. Fast loading pages
Optimize any images or videos on your landing page to avoid page speed slowdowns. If your page takes too long to load, visitors can get off the ship before they see the full page.
7 Landing Page Best Practices
Follow these landing page best practices to make a website that is high in conversion and easy to navigate.
1. Pass the blink test.
Visitors to your website often decide whether or not to fill out your form before the page fully loads. Make sure the place you send people to appears professional and easy to fill in right away. In other words, make sure they understand the offer and what you are asking for while they blink.
2. Keep it simple.
Every visitor to your landing page clicked something to get there, e.g. E.g. a CTA button for a free trial, webinar, or other offer. So, in theory, you already know something important about these people. For example, if they clicked to download a white paper on blue widgets, then you know they are interested in blue widgets. Armed with this information, you should be able to plan your page layout accordingly. Use this knowledge to your advantage and keep everything on this page simple.
3. Keep it concise.
Identify the most important things you want to communicate with your landing page. Avoid a long company history or detailed explanations that can go to another page. A visitor should take a quick look at your landing page and get your desired message.
4. Graphics and notes are important.
Remember that you will be asking people to submit information that they may consider sensitive. Before doing this, building credibility is key. Make sure that all of your trust-building material – such as testimonials, social proof, and data protection pledges – is clearly visible on the page.
5. Go naked.
Your landing page visitors are just a few keystrokes and one click away from becoming a real lead. In other words, you have it right where you want it! The last thing you want is for them to be distracted. “Going naked” refers to the practice of deliberately keeping your landing page sparse. Customize the page so that it has no navigation, i.e. no menu, no link back to the home page, and no other places to click. This page must be free of any hyperlink distractions. Let the form and the submit button be your only focus and guide them to completion.
6. Enter a new value.
The landing page will linked go to the CTA button on your website, but make sure the two are too logical connected. Use a simple bulleted list at the top of the page to rephrase your offer and what it means. This ensures that your potential customer knows exactly what they are getting and secures a qualified lead for your sales team.
7. Eat your own dog food.
Before the page is published, ask yourself a few questions such as: Would I fill out this form? Would I confuse this page? Would I feel comfortable sharing my information on this site? Use these questions to perfect the look and feel of your landing page before going live. And of course test, test, test!
The landing page is the starting point
The warm welcome your landing page offers is the starting gun for your visitors’ interactions with the rest of your website and organization. Set some specific goals for your landing page, then take action to publish the elements necessary to achieve them. Are you wondering what you want a visitor to understand and feel in the first few seconds after landing on your page? The answer will guide you in the right direction to personalize your page for the best user experience.
Editor’s note: This post was originally published in May 2010 and has been updated for completeness.
