7 Call-to-Action (CTA) Tools to Help You Increase Conversions

When you create content like websites, blog posts, or social media profiles and add it to compelling call-to-action (CTA), you can convert more visitors into qualified leads and customers. This is because a well-designed CTA will help increase conversions and therefore prospects, customers, and revenue.

Call-to-action tools

Call-to-action tools or CTA tools make it easy to create and add CTAs to your website, blog, or social media posts.

You may already have access to a CTA builder / generator in your current business tools, e.g. B. your marketing software. If not, you can use one of the following CTA tools to efficiently create and add CTAs where you need them most.

Here are seven tools for generating CTAs that you can use to increase conversions.

1. HubSpot calls to action

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With HubSpot’s calls-to-action tool, you can create, personalize, test and optimize CTAs that bring qualified leads to your landing pages in seconds. The easy-to-use CTA builder does not require a designer and helps you create CTA buttons or CTA popups. You can also upload custom button designs or your own image-based CTAs.

When personalizing CTAs, HubSpot offers useful information on people from your contact database (e.g. industry, life cycle phase) so that you can adapt the CTA to them. When targeting anonymous visitors, use other helpful details such as their location or language.

Add your CTAs to web pages, landing pages, blog articles, or emails when you’re done. You can then A / B test, analyze and optimize your CTAs and their performance. You can easily manage all of your CTA data from a single dashboard in HubSpot that shows views, clicks and conversions.

2. Wishpond

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Use Wishpond to create and optimize CTAs for web and landing pages with a drag-and-drop builder and 20+ templates. A / B and / or multivariate trial versions of your CTAs to determine which visitors are best at converting visitors.

Advanced tracking provides insights into which CTAs are most effective with your visitors. In the meantime, marketing automation helps with customer segmentation (after converting visitors thanks to your CTA, of course) and with sending out emails. Wishpond also integrates with over 40 different tools to simplify tasks (such as data analysis, closing deals and team-wide collaboration).

3. Sniply

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Use Sniply to add CTAs to the links you’ve shared (e.g. website, blog article, social media post). In other words, overlay a custom CTA with all of the content.

Just enter a URL that you want to add a CTA to (this can be one of your own or from a third-party website). Sniply will then generate a slightly different, shareable URL for you. Once your audience clicks the new URL, your CTA will appear on the page.

Customize the appearance (color, text, size), type (banner, popup) and placement of a CTA on the page. Then, monitor your results and track CTA engagement in Sniply to better understand how your target audience is interacting with your CTAs.

4. ClickMinded

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ClickMinded’s Button Factory is a free tool for generating CTAs to add to your website, social media post, email, or blog article. Decide how you want your CTA to look and look by choosing button text, font, style, color, background and size. The tool then generates your CTA.

When you’re ready to implement your new CTA, you can either download the image file or implement the button as HTML + CSS.

5. Canva

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Canva is easy-to-use graphic design software with drag-and-drop functionality and a variety of ready-made templates that you can customize. If you want to design something from scratch, you can do it easily in Canva, just choose your own dimensions.

Canva does not currently have a specific template for CTAs. However, it’s easy to create your own template. After you’ve selected the dimensions for your CTA, design and label the button the way you want. The Canva dashboard is easy to navigate, even for users with no design knowledge.

When your CTA design is complete, download the final product and upload it to your content management system (CMS) so that you can include the CTA on a landing or web page.

6. ImageFu

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ImageFu is a button and badge generator – the tool can create CTAs in seconds. Just enter the text you want to appear on your CTA button (this can be multiple lines) and customize it as you want. Choose your border, background, shadow, corners (type and radius) and size. Then download the CTA and save it to your device so you can add it to your CMS and paste it on a webpage.

7. ButtonOptimizer

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ButtonOptimizer is a free CTA generator that you can use to customize CTA buttons for your website or landing page. Choose the base color of your CTA as well as text, size, frame, icon and shadow. Once you are happy with the way your CTA looks, the tool will ask you to decide whether to download it as a PNG file or CSS code so that you can then paste it on your site.