34 Free Online Marketing Classes to Take This Year

I don’t know anything about you, but I miss taking classes. I miss taking notes, learning and most of all learning a lot of new skills.

That doesn’t mean that I don’t learn much at work here at HubSpot – because I absolutely do. But sometimes there is nothing better than listening to a lecture, taking notes and doing homework.

Given the frequency with which new technologies and software are developed, it can be overwhelming to keep up with your knowledge simply by reading blog posts and e-books. This is where online learning comes into play at your own pace.

I did some great courses and certifications HubSpot Academy, including one Inbound marketing certification and a Content marketing certification. These courses have helped me do my job better and I have started making a list of other courses I can take to learn more skills. When I finished the list, I realized that you, dear reader, may have similar skills gaps, so I wanted to post it in a blog post.

Below is a long list of free online courses that you can take to improve your skills. These offers vary in time, but many are at your own pace, so you can work on your own schedule. The topics covered in these courses include:

1. Content marketing
2. Social media marketing
3. SEO marketing
4. Email marketing
5. Other courses in digital marketing

Would you like to learn more about brands and organizations that offer the courses in the list below? Scroll to the end of this post or Click hereto jump to a section where you can find cheap online marketing courses.

Content marketing courses

1. HubSpot Inbound Marketing Certification – HubSpot Academy

2nd HubSpot Content Marketing Certification – HubSpot Academy

3rd Internet Marketing for Smart People – Copyblogger

4th Viral marketing and how to create contagious content – Coursera

5. The strategy of content marketing – Coursera

6. Copywriting Blunders – Udemy

7. Content marketing for B2B companies – Udemy

8th. Content Marketing – Udemy

Social media marketing courses

9. Free social media certification – HubSpot Academy

The HubSpot Academy’s free online social media certification offers eight lessons – from developing a social media strategy to listening and moderating social media to content strategy, digital advertising, and crisis communication. You will learn how to develop an inbound social media strategy that will delight your customers and increase your profit.

10th Development of a consistent Instagram marketing strategy for your company – HubSpot Academy

11. Strategic social media marketing – edX

12. Diploma in Social Media Marketing – ALISON

13. Facebook Blueprint – Facebook

14. Social media analytics – Quintly

fifteen. Social media week of webinars – buffer

SEO marketing courses

16. SEO training – HubSpot Academy

17th Google Digital Marketing Course – Google

18th SEO training course by Moz – Udemy

19th Advanced search engine optimization: tactics and strategy – Udemy

20th SEO – QuickSprout

Email marketing

21st HubSpot Email Marketing Certification – HubSpot Academy

22. Email Marketing – QuickSprout

Web development and site design

23. Create a website – CodeAcademy

24th Learn Javascript – CodeAcademy

25th Learn Ruby – CodeAcademy

26. Learn Python – CodeAcademy

27th Learn HTML & CSS – CodeAcademy

28 Learn how to code fantastic websites – General Assembly

Other courses in digital marketing

29. What digital advertising is and how it works – HubSpot Academy

30th Paid advertising – QuickSprout

31 Wordstream PPC University

32. Creativity – Canva

33. Photoshop 2020: one-to-one basics – LinkedIn learning

34. InDesign 2020: Basic Training – LinkedIn Learning

Where to find free or affordable courses

HubSpot Academy

The HubSpot Academy offers certification and training courses to teach people how inbound marketing and HubSpot software work. Classes are often taught by marketing professionals at HubSpot and consist of video courses, quizzes and tests. Most HubSpot Academy courses are available free of charge. If you pass the certifications like the two below, you will receive a nifty certificate and ID that you can share on your social media profiles. Check out my on LinkedIn:

Copyblogger

Copyblogger is a content marketing company that creates content over content (i.e. meta). His blog offers a lot of great digital marketing resources. This class, “Internet Marketing for Smart People”, consists of e-books, email lessons and other course materials. Copyblogger is committed to four pillars of content marketing success that it addresses over the course of this class.

Coursera

Coursera offers MOOCs (massive open online courses) created and taught online by universities such as Northwestern University, the University of Pennsylvania and the University of California system. These courses start at different times throughout the year. So search the catalog to determine when one matches your schedule. Below are some courses that are perfect for content marketers. This is how a module for number 4 looks like:

QuickSprout

QuickSprout is Neil Patel’s blog for content and business marketing, and QuickSprout University offers a lot of helpful videos that explain a variety of concepts and best practices. Each video also includes a transcript if reading is your learning style rather than watching a video. This is what a course video looks like:

Udemy

Udemy is another online learning platform that focuses specifically on skills development courses for professionals. One thing to keep in mind at Udemy: The classes we highlight are free, but in some cases offer a variety of other paid options for just $ 10. If you have had good experiences with a free course, it may be worth a small investment to deepen your skills.

Wordstream

Wordstream is a search engine and social media marketing software company that helps marketers get the most ROI from their paid search and social media campaigns. These free guides and e-books provide information and best practices for users with different levels of expertise who conduct pay-per-click (PPC) campaigns. Here are some of his topics and offers:

edX

edX is another MOOC provider that offers courses offered by top universities such as Harvard University, the Massachusetts Institute of Technology and Boston University. As with Coursera, courses are taught online and start at specific times throughout the year. Here is a class that we think is valuable:

ALISON

ALISON offers free online courses with various professional skills that users can complete at their own pace. In the following course “Diploma in Social Media Marketing” students can get an insight into the overall views of different skills on different topics – just take a look at one of the many modules:

Facebook

At this point, you probably already know what Facebook is and what it does. What may you not know? It has a training and certification program. Facebook Blueprint offers e-learning courses for marketers who want to expand their organization using Facebook. Blueprint offers courses in various languages ​​for using Facebook and Instagram – here is a look at the course catalog.

quintly

quintly is a social media analysis tool that offers courses through the quintly Academy. The course at your own pace provides an overview of social media analysis, benchmarking and targeting using downloadable written materials and video courses.

buffer

Buffer’s Social Media Week of Webinars isn’t exactly a course – it’s a series of live webinar recordings on YouTube – but the videos are full of current and valuable information for expert social media marketers. Topics include Instagram and Facebook marketing as well as public relations in social media.

Google

Google is another company you’ve probably heard of. The digital marketing course offers a lot of valuable information if you want to advertise and rank in the search engine. At the end of the process, you can even get a Google AdWords certification that can help you improve your resume (and Google+ profile).

CodeAcademy

CodeAcademy offers free, interactive coding courses that will take you from the first lesson to building a fully functional website. The courses we highlighted below are just a few of the courses. CodeAcademy offers a lot more depending on the needs of your company. CodeAcademy classes offer lectures and a workspace in the same browser window, so you can see the impact of your work live as it is being created.

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General assembly

The General Assembly offers paid and free live and online courses for a variety of technical skills and disciplines. Dash of the General Assembly offers a free online coding class that teaches the basics of HTML5, CSS3 and Javascript. Note the following course overview:

Canva

Canva helps people easily create beautiful images for web design Canva Learn offers design courses that are valuable for any kind of storyteller. The creativity course examines the challenges of constant creation and innovation and how to do it well – of course with visuals.

Editor’s Note: This blog post was originally published in May 2018, but updated in June 2020 to ensure completeness and freshness.