27 Marketing Podcasts That Inspire HubSpot’s Content Team
Podcasting is here to stay. There are over 117 million podcast listeners in the US alone, up 10% year over year, and that number is expected to grow, according to Insider Intelligence.
Why do so many people listen to podcasts? 74% of podcast listeners say they tune in to their favorite shows to learn new things.
Podcasts provide knowledge and inspiration in an easy-to-understand format on a variety of topics. If honing your skills as a marketer is on your list of priorities, you can look to marketing-focused podcasts to help prioritize your professional development.
I asked members of the HubSpot content team which podcasts they’d like to learn the latest in marketing and entrepreneurship from. Here are her recommendations for the best digital, content, and affiliate marketing podcasts.
Best Marketing Podcasts
1. The shock
Why listen: The Shake Up is a weekly podcast by Alexis Gay and Brianne Kimmel. Every week, the hosts enable exciting discussions about business leaders and companies that are shaking up the status quo. In each episode you will learn a new perspective or strategy to support your work.
2. My first million
Why listen: Looking for your multimillion dollar idea? Add My First Million to your podcast queue. The moderators Sam Parr and Shaan Puri examine business trends and opportunities and brainstorm potential business ideas on-air. If you’re in a creative rut, My First Million can help you inspire new ideas for campaigns and offers.
3. digress
Why listen: If you need some strategic direction, turn on iDigress, which is hosted by Troy Sandidge. Troy specializes in finding creative solutions to complex problems and giving listeners actionable insights to implement better marketing and business strategies.
4. The marketing podcast for duct tape
Why listen: The Duct Tape Marketing Podcast has been providing expert insights and tips for marketers since 2005. Host John Jantsch interviews top marketers and thought leaders for daily tips, tactics and sources of inspiration for small businesses.
5. Marketing made easy
Why listen: Marketing doesn’t have to be complicated to be effective. StoryBrand’s Marketing Made Simple podcast offers weekly tips to help marketers simplify their efforts and get better results.
6. Go-To-Gal with Jaclyn Mellone: Online Marketing + Mindset for Women Entrepreneurs
Why listen: A healthy mindset is a non-negotiable trait for successful marketers and entrepreneurs. Host Jaclyn Mellone, along with her guests, delves into key issues such as building a personal brand, creating effective marketing systems, and creating equitable and inclusive businesses.
7. The Marketing Analytics Show
Why listen: In marketing, data is everything. The Marketing Analytics Show helps listeners feel more confident about working with Marketing Analytics. In each episode, presenter Anna Shutko interviews marketers and analysts who share how they use data to make informed decisions and strategies.
8. The market for your Genius podcast
Why listen: Nikki Nash is the author, speaker, and marketing mentor behind the book and podcast Market Your Genius. In weekly episodes, Nash and guests share personal anecdotes, mini-trainings of actionable insights to help listeners grow their business and reach the right audience.
9. The CMO Podcast
Why listen: Have you ever wished you could select the best chief marketing officers? Well, you can turn on the CMO podcast. Every week, host Jim Stengel, former CMO of Procter & Gamble who turned entrepreneur, enables in-depth discussions with CMOs from all backgrounds to inform and inspire.
10. The Sakita Method
Why listen: Award-winning publicist and entrepreneur Sakita Holley shares a mix of solo episodes and interviews with successful creatives, entrepreneurs, and business people. Each episode offers tangible insights that listeners can apply to their own careers and businesses for positive results.
11. Metrics & Chill: The podcast on improving business metrics
Why listen: Databox’s Metrics & Chill podcast takes the saying “what is measured, gets done” to a whole new level. For listeners looking for innovative ways to collect and analyze business data, Metrics & Chill offers informative case studies and insights into how successful companies manage their data.
12. MarTech
Why listen: Tune in to the MarTech podcast to start earning direct from marketers like you. Each episode features an innovative marketer sharing the challenges and successes of his career in the field. At the end of each episode, you’ll hear specific tips and tricks to take your career to the next level.
Best digital marketing podcasts
1. Online Marketing Made Easy
Why listen: Online Marketing Made Easy, hosted by Amy Porterfield, is a premier business podcast covering digital marketing strategies for online business owners. Porterfield specializes in taking big ideas and breaking them down into actionable steps that the listener can immediately apply to their own business.
2. Marketing school
Why listen: Digital marketing experts Neil Patel and Eric Siu share bite-sized episodes full of actionable advice every day. Topics covered include the latest SEO strategies, maximizing social media engagement, and setting meaningful goals.
3. The digital marketing podcast
Why listen: The Digital Marketing Podcast, moderated by Ciaran Rogers and Daniel Rowles, is equally informative and entertaining. Because many episodes are less than 30 minutes long, listeners can get a wealth of information about the latest and greatest digital marketing strategies in one easy-to-digest format.
4. Socialette: Online Marketing Podcast in Small Format
Why listen: If you’re looking for quick tips that you’ll actually use, Steph Taylor’s Socialette is for you. In each episode, Taylor delves into a different area of digital marketing to answer questions that are on the minds of every digital marketer and online entrepreneur.
The best content marketing podcasts
1. Copyblogger
Why listen: If you are into content marketing, email marketing, lead conversion, and copywriting extensively, the Copyblogger podcast is for you. Every week, moderator Tim Stoddart meets with content marketing experts who share their lessons learned and actionable insights for the listener.
2. Social Pros Podcast
Why listen: Social media is an ever-changing but crucial part of many companies’ marketing strategies. Social Pros provides top social media strategists who shed light on key trends and changes in the social media landscape so marketers can stay ahead of the curve.
3. Actionable Marketing Podcast
Why listen: The Actionable Marketing Podcast is a weekly show for marketers ready to roll up their sleeves and get to work. Each episode is designed to be concise and actionable for marketers at every stage of their careers.
4. The Agents of Change: SEO, Social Media and Mobile Marketing for Small Businesses
Why listen: The Agents of Change helps listeners learn how to use content to reach their ideal customers. Host Rich Brooks interviews guests who provide practical advice on SEO, social media marketing, and more.
5. Build your tribe | Grow your business with social media
Why listen: While primarily aimed at entrepreneurs, Build Your Tribe by Chalene and Brock Johnson provides valuable advice for anyone looking to leverage online platforms to grow their business. Topics include branding basics, the latest hashtag strategies, social media content ideas, and more.
6. Continuous traffic
Why listen: Perpetual Traffic, produced by DigitalMarketer, is all about lead acquisition and audience growth for businesses of all sizes. Hosts Ralph Burns and Amanda Powell discuss paid advertising strategies that businesses can use to expand their reach.
7. The influencer podcast
Why listen: The Influencer Podcast is a must have for anyone focused on influencer marketing. This show offers valuable insights into the world of influencer marketing and contains important anecdotes for influencers and marketers alike.
8. Social Media Marketing Podcast
Why listen: Social Media Marketing is hosted by Michael Stelzner from the Social Media Examiner and has been a valued social media resource since 2012. This podcast delivers weekly episodes designed to help marketers learn new strategies and deliver better campaigns.
Affiliate Marketing Podcasts
1. The Smart Passive Income Online Business and Blogging Podcast
Why listen: Smart Passive Income, hosted by Pat Flynn, covers various topics related to online business and affiliate marketing. Flynn offers a mix of solo episodes and guest interviews to cover a variety of topics, including ethical affiliate marketing to help businesses and their affiliate partners generate income.
2. The affiliate type
Why listen: Marketers interested in the latest news about affiliate marketing can subscribe to The Affiliate Guy, hosted by Matt McWilliams. This weekly podcast shares tips, news, and insights on how companies can better manage affiliate programs and help their affiliates earn higher commissions.
3. Related: ClickBank Official Affiliate Marketing Podcast
Why listen: Moderators Thomas McMahon and Kyle Kostechka post bi-weekly to share effective affiliate marketing strategies that work across all industries.
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For marketers ready to expand their skills and learn new strategies, a wealth of information is waiting for you.
