You probably already know how important SEO is to your website traffic.
One of the most important sub-tactics within an SEO strategy is link building. Not sure what that means? Here is the short explanation.
When websites link to your website, search algorithms determine that you have “authority” in your industry because other brands refer to you. The higher your authority becomes, the better your search rankings could be. In addition, linking to other posts on your website can help strengthen your authority, as this is a sign of algorithms with which you have thoroughly dealt with a topic you are discussing.
But it gets a little trickier here. If a more credible website, e.g. For example, if a remarkable publication with a high search ranking refers to you, this link counts more than an internal link or a link from a website with a lower search reliability. If you link a blog post or blog page to a website with little or no search permission, your ranking may drop because you don’t link to sources that find search algorithms to be credible.
These are just a few of the nuances that make up link building difficult and time consuming for many marketers. However, research has shown that the time it takes to build a solid link strategy can quickly improve your search rankings.
Indeed most in 2019 SEO experts said External links were one of the three most valuable aspects of your search optimization strategies. Meanwhile, 51% of marketers say they notice positive effects of general link building strategies within one to three months after executing this tactic.
The statistics above are just a taste of what link building can do for your web strategy. Below are 25 helpful statistics to help you understand the opportunities, challenges, general tactics, and costs for successful link building.
Opportunities and challenges for link building
- Links are one of the two most important criteria that Google’s page ranking algorithm takes into account. (Search engine country)
- SEO experts say that the third most important factor for search optimization is external linking. (Database)
- In the near future, 53% of marketers believe that link building will have the same impact on search rankings, while 41% believe it will have less impact. (Aira)
- 52% of marketers believe that brand names influence the ranking of organic search. (Aira)
- In five years, 92% of marketers believe that links will continue to be ranking criteria in Google algorithms. (Aira)
- 13% of search experts say link building is the most valuable SEO tactic. (Rising up)
- 51% of marketers say it takes one to three months to see the impact of link building efforts. (Aira)
- In a study of web content, no correlation between backlinks and social shares was found. (Backlinko)
- 94% of the global content does not receive any external links. (Backlinko)
- Only 2.2% of the content generates links from multiple websites. (Backlinko)
- 41% of SEO experts consider link building to be the most difficult part of search optimization.Rising up)
- 65% of marketers measure their link quality based on their domain authority. Meanwhile, marketers are also using domain ratings (48%) and page authority (36%) to determine link quality. (Aira)
- If they could only choose one metric to examine link quality, 34% of marketers would consider domain authority and 22% would rate domain rating. (Aira)
- 38% of marketers say page rankings are the best KPI that they use to determine the effectiveness of their link building efforts. (Aira)
Link building processes
- 36% of companies hire external experts or freelancers to build links. (Aira)
- 48% of marketers report “nofollow” links as part of their process. (Aira)
- 42% of SEOs spend the same amount of time building internal and external links. (Database)
Link building costs
- 46% of marketers spend $ 10,000 or more annually on link building, while 22% spend between $ 1,000 and $ 2,500. (Aira)
- 61% of marketers say they use zero to ten percent of their total budget to build links. (Aira)
- It often costs brands $ 1,000 or more to get a quality link. (Siege media)
- 41% of marketers expect link building costs to increase in the future. (Aira)
Common link building tactics
- 69% of marketers believe that buying links has a positive impact on the search ranking. (Aira)
- “Why” postings, “What” postings and infographics received 25.8% more links than videos and “How-to” postings. (Backlinko)
- Long form content receives an average of 77.2% more links than short articles. Long-form content therefore appears to be ideal for backlink recording. (Backlinko)
- 51% of SEOs say bloggers should include two to three internal links in a blog post, while 36% say three to five should be included. (Database)
How to hug link building
As you can see from the statistics above, link building can be crucial for search rankings, but it can also be a big challenge. Fortunately, there are some simple strategies you can use immediately to strengthen your site’s authority through links.
For example, you can include internal links in your blog posts and web content, post original quotes or linked data, or create a basic outreach strategy that you can use to share your latest posts. More information on how to start or expand your SEO strategy can be found here detailed link building guide.
Would you like to learn more about other search optimization techniques and tools? You could also enjoy ours Ultimate guide to SEO.