When we think of visual marketing content, it is easy to refer to popular media such as television, web video, and social media. There are also good reasons for this. These channels do a great job of grabbing your audience’s attention and introducing them to your brand’s visuals.
However, there is one type of visual marketing content that marketing teams sometimes overlook. It’s not as flashy as high-end influencer videos or Super Bowl commercials, but it’s one of the most effective and reliable forms of marketing content out there.
Infographics are a great marketing tool to keep customers informed and share information. They describe a product, service, record, or action in a visual way so that it is easier to understand as a reader. Infographics have been used for marketing purposes since the 19th century and continue to be an effective tool for marketers to this day.
Read on for some additional stats to know about infographics this year.
Infographic statistics for 2020
Marketing efforts
- 32% of marketers believe visuals are the most important type of content their business creates. (Social media auditor)
- In 2019, 74% of marketing content had a visual element. (Venngage)
- 65% of brands use infographics for marketing purposes. (Xerox)
- 56% of marketers use visuals in all of their marketing content. (Social media today)
- Infographics can increase website traffic by up to 12%. (One point)
- Infographics are the fourth most common type of content marketing. (HubSpot)
- In 2018, 69% of marketers said visual content was either “very important” or “absolutely necessary”. (Venngage)
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Buyer behavior
- 90% of the information transmitted to the brain is visual. (Infographic world)
- On average, people will remember 65% of the information they see in a picture. While they only remember 10% of the information they hear out loud. (Understanding)
- Infographics are 30 times more likely to be fully read than blog posts or news articles. (Digital information world)
- 65% of shoppers are visual learners – that is, they absorb most of the information when looking at an image, graphic, or video. (Pearson)
- Web articles that contain images get 94% more views than articles that don’t. (Jeff Bullas)
- When instructions are accompanied by visual elements, readers are 323% more likely to take the described action. (Jumper)
- Web content that contains images gets 650% more engagement than content that contains only text. (Webdam)
- 84% of people who have used an infographic find it useful. (Infographic world)
Sales engagement
- Infographics and other colorful graphics can increase sales by up to 80%. (Xerox)
- Consumers are more likely to focus on “informative images” such as infographics than on the text of the page. (NN group)
- Buyers understand infographics better than written instructions. (Jumper)
- The brain processes visual information 60 times faster than written information. (Content Factory 1)
- Presentations with visual aids convince by 43%. (MIS research center)
- In 2018, 42% of marketing teams spent less than 10% of their budget on creating visual content. (Sproutworth)
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Social media
- Infographics are liked and shared more than any other type of content on social media. (NN group)
- Facebook posts that contain an image get twice as much engagement as posts that do not contain an image. (BuzzSumo)
- 74% of marketers use visuals when posting on social media. (Social media auditor)
- Tweets with visual elements are 150% more likely to be retweeted. (Buffer)
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Using Infographics With Your Marketing Strategies
Infographics are used in a wide variety of marketing campaigns. You can use them to educate buyers about new products or services, or you can use them to enhance your marketing content by adding an eye-catching visual element.
You can also use them to explain how to use a product or service effectively. Adding graphics to your onboarding process can make it much easier for new customers to learn how to use your product or service. This can significantly improve customer satisfaction and retention. After all, your customers might be happy when they buy your product, but they won’t be delighted for long if they don’t figure out how to use it.
If you want to make your own infographics, learn how to make infographics with free PowerPoint templates.