20 Mobile Email Marketing Stats That’ll Make You Better at Your Job

By 2022 Statista expects more than 333 billion emails to be sent per data.

To give you an idea of ​​how big this number is, the cluster would be 50% larger than the Milky Way if every email were a star.

I hope I’m not the only one who thinks the above statistics are stunning.

At this point, email has proven to be an important communication tool for both consumers and marketers. But, as this channel thrives, mobile technology. like smartphones and tablets, has also become much more common in society.

And while you may think you have a solid email strategy, a large part of your target audience might miss your lead-generating content if your email is not optimized for mobile devices.

Already in 2016 when a little less people had smartphoneswould make up the bulk of the consumer population Ignore or delete emails that are not optimized for mobile devices. Increasing research today shows that mobile optimization is even more important for your email marketing strategy.

With so many resources, often in the form of large reports, it can be difficult to find the time to track key industry statistics and information, such as those for mobile optimization.

To help you understand why you need to optimize your mobile email strategy, I’ve put together this list of key elements Email marketing statistics that you should keep an eye on.

First, let’s start with some general statistics that show why you need to use email marketing at all.

General email marketing statistics for 2020

Email marketing tactics and spending

• In the near future, Plan to add brands Advanced segmentation (47%), content personalization (37%), and behavioral targeting (39%) on their email marketing practices. (Econsultancy, 2019)
• Last year, 66% of email marketers highlighted automation as an important feature of email solutions, up six percentage points from 60% in 2018. (Econsultancy, 2019)
• The top three areas for email marketers in 2019 were automated campaigns (37%), personalization (32%) and segmentation (29%). (Econsultancy, 2019)
• On average, emails accounted for just 13% of the company’s marketing spend last year, despite accounting for 19% of sales. (Econsultancy, 2019)

Email metrics and benchmarks

• The average email opening rate worldwide in 2019 was 22.15%. (GetResponse 2019)
• The average click-through rate for emails is 3.43%. The average click rate is 15.49%. (GetResponse, 2019)
• The average unsubscribe rate for emails was 0.20% in 2019, while the average spam complaint was 0.02%. (GetResponse, 2019)
• 73% of companies rate emails as an “excellent” marketing channel for ROI. (Econsultancy, 2019)

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• The main reason that emails receive so little marketing spend is that email measurement targets non-commercial metrics like opening and click rates. These metrics don’t always support a business case for email. (Econsultancy, 2019)

Statistics for optimizing mobile emails

• 49% of all web traffic came from mobile devices in 2019. (Statista, 2019)
• 60% of the emails opened come from mobile devices. (Aedestra, 2019)
• The number of mobile email users was 2.2 billion at the end of 2018. (Campaign monitor, 2018)
• 35% of business people check emails on a mobile device. (Convince & convert, 2018)
• Apple iPhone is the most popular mobile client for reading emails. 29 percent of all openings take place on this platform.
• Although email is mainly retrieved on iPhone devices, Gmail is still the most widely used email service with more than 1.5 billion users (CNBC, 2019)
• Launching an email design that responds to mobile devices can Increase the number of mobile clicks by 15%. (MailChimp, 2019)
• When it comes to Gmail and mobile email, they follow Apple and account for 27 percent of the mobile email market. (Campaign monitor, 2018)
• In 2016, a report found that 68% to 79% of consumers would delete an email that is not optimized for mobile devices. This percentage was highest for people over 56. (Aedestra, 2016)
• The average percentage of PC user email clicks was 72% and 18.5%, respectively. for mobile users. (MailChimp, 2019)
• 9.3% of email clicks come from tablets and not from smartphones or computers. (MailChimp, 2019)

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Embrace mobile optimized emails

The statistics above tell a compelling story.

Although general email is still the preferred method of communication and an important source of revenue for the majority of consumers, you shouldn’t forget your large mobile audience when sending your campaigns.

You can find more information on mobile optimization and the implementation of a successful and revenue-generating email strategy in our Ultimate guide to email marketing.

Editor’s Note: This blog post was originally published in December 2013, but has been updated to reflect the current mobile email landscape and research in June 2020.