19 Free Advertising Tips for Your Small, Large, or Local Business

By spending a few dollars a day on a geographic Facebook campaign, you’ll build a local fan base over time. Make sure you continue to publish great content to motivate this new audience.

7. Invest in direct mail campaigns.

With direct mail, you know that the right audience in your area is getting your promotions.

While a single group of mailers may not be enough to do a lot of business, running frequent sales campaigns increases the number of impressions you leave with your audience, which in turn increases brand awareness and keeps you up to date.

Surprisingly, there are also many free ways to add to your paid advertising efforts. By integrating free advertising tactics into your strategy, you can eliminate some unnecessary costs and use your budget for deeper, longer-term games.

In fact, we recommend some of these methods regardless of your budget. To help you get your business known without breaking the bank, we’ve put together a list of ways you can get advertising for free.

1. Write guest posts for other blogs.

Guest posts for an established blog offer some important benefits. You can benefit from the connection to the audience of this blog and establish yourself as a thought leader in your industry.

Since you can access an established audience and high domain authority by posting guests on a popular blog, this approach can sometimes be more advantageous than posting on your own blog. You can also link to your own website from your article and receive an inbound link that strengthens your domain authority and increases the ranking of your own website in search engines.

2. Answer Quora questions.

Write content for Quora can make your company accessible to a large audience: In 2018, Quora reported to a worldwide audience of 300 million monthly visitors.

In addition to the large, integrated audience, your company can answer direct questions from potential customers. This way, you can interact with high quality potential leads and establish yourself as an expert on the issues that matter most in your industry.

3. Publish content on LinkedIn.

LinkedIn is a platform to get in touch with professionals. That’s why it’s a great place to share business-related content. With LinkedIn’s blogging platform, you can demonstrate your expertise in your industry.

Your connections and other LinkedIn members will deal with your posts and share them to promote you for free. With almost half of all social media traffic When you get to B2B company sites from LinkedIn, this is a missed opportunity if you don’t publish and promote content on LinkedIn.

4. Offer to interview podcasts from other companies.

To find out which platforms your team should prioritize, it is important to diversify your advertising platforms to find out where your target audience is already consuming content. Some of your listeners may prefer to listen to podcasts rather than reading articles. To reach these people, contact podcasts and pitch interview ideas with some companies.

5. Promote your website with your email signature.

With all the emails you send every day, it’s a shame if you don’t use the advertising potential of your email signature. Your email signature can also be an unexpected feature to promote a sale, contest, event, or even a new blog post.

Also add a link to your company’s website in your Facebook, Twitter and Instagram profiles.

6. Send email newsletters.

A Email newsletter can be a useful tool for promoting content, exchanging business-related messages, and building closer relationships with potential and existing customers. There are many free tools to help you design, send, and optimize your newsletter.

With the right investment of time, an email newsletter can be the perfect place to share high quality content with leads and potential consumers and to establish your brand as helpful and informative.

7. Make a free giveaway or competition.

A product giveaway or competition is an easy way to motivate new viewers to check out and subscribe to your social media channels or website. In addition, distributing inexpensive branded products like t-shirts or mugs is a great way to spread your brand name.

Word of mouth is lively and good – and a little prey can do a lot.

8. Create YouTube videos.

YouTube has more than two billion active users, which almost matters half of all on the Internet.

In addition, a recent study 84% of people said they were convinced to buy something after watching a brand’s video and people said they were twice as likely Share videos with your friends than any other type of content.

Creating engaging, informative, and shareable YouTube videos is one of the most efficient ways to sell your brand. If done correctly, your YouTube videos will keep viewers entertained enough to share your content and search for your website.

9. Use your partnerships.

Partnerships offer the opportunity to offer additional services that you do not offer. For example, a web design company and a copywriter can choose to partner. If a customer needs written content for their websites, the web design company can offer text services from their partner.

This increases customer satisfaction and offers exceptional advertising opportunities. When your partner’s consumers need your services, your partner will point them in your direction.

10. Post on social media.

Nowadays, Social media is critical to most marketing strategies. Fortunately, most types of social media platforms and postings are free – even for businesses. You can advertise on many platforms, but you can still post or tweet for free if you’re on a budget.

Choose the platforms that best suit your audience. Then post links, photos, videos, or text about your company, product launches, or other events you want to promote.

Facebook, Twitter and LinkedIn are a good starting point for most companies. They all offer the ability to share video, text, photo and link based posts and have a large user base. To learn more about other forms of social media, Check out this post.

11. Experiment with photo and video platforms.

While Facebook, Twitter and LinkedIn could be great platforms to get started with, expanding to platforms like Instagram or Pinterest offers more opportunities to show product shots or use the highly visual strategy of influencer marketing.

Aside from spreading awareness with free images of your product or service, most social platforms, including Facebook, offer live video and story features that allow you to create video ads for your products. For example, you can use Instagram Stories or Facebook Live as a starting point to publish tutorials on how to use your products.

Since these videos and photos are stored on social networks, you can also improve their sharing ability through hashtagging, Create interesting captionsand encourage fans to respond with actions like “like” or comments.

12. Encourage satisfied customers to post reviews online.

Word of mouth is still one of the best ways to market your product. Consumers trust the opinions of other consumers, especially when there are many good testimonials.

If you have satisfied customers, encourage them to write a review of their experience on popular rating platforms such as Google, Facebook and Yelp. If you want great reviews on Facebook, be sure to create a Facebook business page if you don’t already have one.

How to advertise for free on Google

As mentioned above, you can create a free page in Google My Business that will help you rank higher or higher in search results. This is how it works.

Create your Google My Business account.

First, you want to create a Gmail account for your company. Then you would like to register Google My Business with this account.

Google will first ask you to enter your company name. You will then be asked to select a “delivery area”. Use this form to record the mileage and the area in which your target group lives.

Optimize your company website.

After completing your setup process, you can fill out your profile. Ideally, you would like to fill out all the information requested by Google for the best search optimization.

Some important things you want to include are:

• Your address
• A phone number, email address, and other contact information.
• Your website
• opening hours
• Photos of your business and products
• A detailed description of your company’s offers
• Price or menu information
• The year your company opened
• Other business attributes like “free WiFi”.

The elements above are things that locals might specifically be looking for. For example, if someone is looking for a “cheap Mexican restaurant that opens after 8PM,” Google will review the details in the business profile and prioritize your restaurant if it suits you.

Here’s an example of what it looks like when a Google company fills out all of its information:

Check and monitor your company website.

After creating your Google My Business profile, be sure to check your listing so that Google knows that it’s a real, legitimate company. There are several ways to do this, including email, postcard, and phone verification.

You can also download the GMB app to monitor how your business is developing on a smartphone. This post guides you through the various review processes.

Don’t forget SEO.

Use the benefits with Google My Business free SEO strategies can also help your website get higher in search results. These tactics can be easily and easily integrated into blogging, web design or other processes.

Don’t let your advertising budget determine how many people your company can reach. Compile your advertising plan today.

Editor’s Note: This post was originally published in March 2018 and has been updated for completeness.