I can guarantee You that this article will be absolutely Eye opening.
It will provide actionable, research-based Insight that is proven to take your marketing copy of numbing to incredible.
I know what you’re thinking – “Wow! The language you just used was absolutely electrifying! I’m totally engaged and emotionally invested! I need to read this article and learn more about what it is talking about! Wow!”
Well, the words that I used there – the ones that have left you utterly transfixed and intrigued – are meant to trigger emotional responses and attract attention. They are known as power words and are a powerful resource for getting more out of your marketing copy.
Here we’ll explore the concept of power words a little further and see a list of 150 of the most effective ones.
What are power words?
Power words are words that are commonly used when writing texts and that cause strong psychological reactions in readers. They’re usually emotionally charged, a little over the top, and very persuasive. When used correctly, power words can generate interest and increase the conversion of marketing texts.
Power words are impressive – that is the key to their attractiveness and effectiveness. You are subconsciously telling readers to take action. Words like “amazing”, “definitely” and “stunning” give something more pep to your copywriting.
They are exaggerated enough to play with strong emotions and trigger highly arousing emotions. Taken together, these factors can add some urgency to your copy – one that consumers are known to be responding to.
It’s also worth noting that the utility of Power Words goes beyond the traditional marketing copy. These words can be used in sales or marketing emails to encourage consumers to read blog posts or to substantiate successful CTAs. In all of these cases – among others – it is known that power words trigger action and increase conversion.
Power words usually play with emotions related to fear, encouragement, anger, lust, greed, security, and taboos. For our list, we have grouped these components into three categories that are directly relevant to the business: Urgency words, confirmation words, and Safety words.
Without further ado, here is our list of the most effective business power words.
Urgency words
Urgent words should create the impression of an immediate, urgent need behind an offer. They are used to promote concepts like scarcity and value – to convince consumers that they only have enough time to benefit from a great deal.
1. Bargain
2. Before
3. Big
4. Big deal
5. Big time
6. billion
7. Bonus
8. Cash
9. Cheap
10. Deadline
11th dollar
12. Double up
13. Exclusive
14. Expire
15. Extra
16. Quick
17th finals
18. First
19. Frenzy
20. Giveaway
21. Huge
22. Hurry up
23. Immediately
24. Immediately
25. Jackpot
26. Limited
27. Luxurious
28. Massive
29. More
30. New
31. Now
32nd premiere
33rd price
34. Profit
35. Quick
36. Reduced
37. Empire
38. Low
39. Leaving
40. Save
41. Savings
42. Almost
43. Special
44th rise
45. Ultimate
46th value
Confirmation words
Affirmation words can be used in two main contexts: highlighting the high regard for a product or service, or enhancing consumer self-awareness. They can show that an offer goes beyond the competition or trick potential customers into thinking that a product or service will improve the way you are perceived by the world around them.
47. Amazing
48. A-plus
49. Amazing
50. Amazing
51. Awesome
52. Fine
53. Blissful
54. Breathtaking
55. Awesome
56. Celebrate
57. Celebrated
58. Colossal
59. Courage
60. daring
61. Joy
62. Effortless
63. Empower
64. Epic
65. Excellent
66. Excited
67. Exceptional
68. Eye opening
69. Fabulous
70. Fantastic
71. Fearless
72. Violent
73. Flawless
74. Magnificent
75. Biggest
76. Grit
77. Happy
78. heart
79. Hero
80. Hope
81. Incredible
82. Drop your jaw
83. Life changing
84. Adorable
85. Magic
86. Stunning
87. Wonderful
88. Next level
89. Perfect
90. Phenomenal
91. Remarkable
92. Sensational
93. Spectacular
94. Great
95. Graduation
96. Noticeable
97. Breathtaking
98. Great
99. Thrive
100. Unbeatable
101. Incredible
Safety words
These words are generally used to reassure consumers. They show that a product or service is well tested, trustworthy and safe. Safety words are primarily intended to show that several other Consumers use the product or service in question reliably.
102. Beyond that
103. Accredited
104. Anonymous
105. Approved
106. Authentic
107. Automatically
108. Authoritative
109. Authority
110. Best
111. Best seller
112. Better
113. Bonafide
114. Abort anytime
115. Certified
116. Definitely
117. Reliable
118. Detailed
119. Approved
120. Assured
121. Expert
122. Failsafe
123. Childproof
124. Really
125. Guaranteed
126. Guilt free
127. Legit
128. Legitimate
129. Obviously
130. Patented
131. Professional
132. Protected
133. Proven
134. Refund
135. Reliable
136. Research Supported
137. Results
138. Risk Free
139. Scientific
140. Sure
141. Reasonable
142. Surefire
143. Tested
144. Thoroughly
145. Trustworthy
146. Unconditional
147. Verified
148. Far beyond that
149. World class
150. Carefree
If you want your copy to have additional excitement and impact, refer to this list as you write. Because now that you have one clearly, bona fide, authoritative Once you understand power words, you can use them to increase your copy phenomenal, stunning, ingenious, amazing Heights.
