When it comes to converting web visitors into leads, 68% of B2B CEOs use strategic landing pages as part of their strategy.
A strong one Landing page Usually provides a resource to your website visitors such as: B. a piece of content, in exchange for contact information. Share or link to the URL of a landing page instead of a homepage increases the likelihood that traffic will be converted into conversions.
Landing pages can play an important role in lead generation, but they don’t have to be complicated. In fact, you should aim for a page that is succinct and inviting, rather than complex and overwhelming.
Instead of just putting a strict contact form on a page, it can be more productive to try out an interesting offer or free resource in exchange for just a small amount of information.
Even if you know what you’re offering and what information you’re trying to get from a visitor, the idea of creating a landing page can still feel daunting.
If you don’t have the bandwidth to create a page yourself, have little experience with design software, or have limited resources to hire a designer, using a pre-made template can be the most efficient way to get a professional looking page in a page to create a short time.
We’ve compiled a list of 15 free, easy-to-use templates to help you through the process of creating your next landing page.
15 free, professionally designed landing page templates
1. Royce
Available on Squarespace
Royce specializes in event reservations. There’s no navigation bar, but the layout includes a customizable background image, a heading, and a call-to-action that says “RSVP”.
To fill out the form and reserve a spot, visitors can click the RSVP button to view a form or scroll under the fold to view a static reservation form. This is an interesting template as it improves the graphics, keeps the layout simple, and still gives visitors two conversion options.
2. Invest
Available on HubSpot
This design Includes a photo, customizable text, no navigation (so visitors can focus on your offer), and a short form. Users can also customize and add other items, such as: B. the symbols at the bottom of the picture. Below the fold, users can also add more information about the offer or company.
3. Hubstrap
Available on HubSpot
The Hubstrap The template has a simplified appearance, but dedicates a little more space to the text. This may be a good option if your content offering contains fewer images. On this page you can, for example, describe an offer or a long white paper on an industry-related topic. Users can also personalize the design in a similar way, adding drag and drop sections to the page.
In contrast to the landing pages mentioned above, this example includes the navigation. However, it’s so simple that it doesn’t detract from what’s on offer.
4. Landing form
Available on HubSpot
This template Includes a background image with a dark overlay, a heading, text, light-colored call-to-action buttons, and a form. The navigation bar is removed, but there is a button at the top of the page. The image also has a dark overlay to keep it visible but less distracting. If you scroll under the fold, this template also has places for more pictures and details that may be related to the product or offer.
5. Gradient
Available on HubSpot
gradient is elegantly designed for a content-based offer. It has a simple layout with form, heading, descriptive text, photo and logo, but continues the topic without navigation. As with the other HubSpot templates, users can add a photo or product shot, a background image that appears behind a gradient color, and descriptive text. You can also customize or change the color of the gradient background.
6. University
Available on Wix
This layout can be useful for those seeking leads for an educational event, course, or similar service. The form is more detailed, but the layout itself also allows for more text and images. Above the fold, you’ll see a heading, supporting images, and a form. As you keep scrolling, there are additional sections that allow more text and images to be placed.
7. Skyline
Available on Wix
This template This can be helpful for a company or person who hasn’t launched a website or product but wants to get leads early in the meantime. Above the fold is a huge heading area that has “Coming Soon” printed on the template.
If you scroll down you will see a brief description of the company and a field for visitors to add their emails. Users can also add a photo or video to the background.
8. Online shop available soon
Available on Wix
This template is very easy. As with the “Coming Soon” template above, the text can be edited to use this layout for another purpose. There is no navigation and all information about the company is in the corners. This layout offers space for a clear product shot, as seen on the shoes. Heading text, a small amount of descriptive text, an e-mail box and a button are pre-made in the layout. Users can also link their social media accounts using the icons under the “Notify” button.
9. Lead-Gen Landing Page
Available on Wix
This template seems to specialize in B2B products. Users can edit and customize the text and images through Wix. Users can also add background video to the layout. The page is long, with the form and the call-to-action above the crease, followed by sections listing various aspects of a business or company, such as: B. Employee information.
10. Fagri
Available on WordPress.org
Fagri has been developed broadly for various purposes and industries. According to the description, the topic’s widgets, e.g. B. the contact form. Users can also change text and images. Although there is a navigation bar, the layout of the layout still draws attention to the text, call-to-action buttons, and contact form.
11. Real estate landing page
Available on Wix
Although this template does not provide a source of information, can be edited and adjusted to include an offer. As you scroll down the page, the wallpaper can remain static. With the design of the current page, company information can be added under the fold. There is also a second form at the very bottom for visitors to have another chance to convert.
12. Construction and lawyer landings
Both available on WordPress.org
WordPress also offers two similar ones Lawyer Landing Page and Building land page Templates. Although the original designs are geared towards the two professional fields, they can be adapted to other brands and industries. Both have a header image, overlaid text, and an arrow pointing to a decent shape above the fold. Both also offer the visitor a free offer.
13. Garden shed
Available at MailChimp
This template does not contain a navigation bar that forces a visitor to focus on the given offer. At the bottom of the page, it can be customized to include logos or other company information. Like all MailChimp landing page themes, this layout is optimized for mobile devices and is automatically adapted to different screen sizes.
14. Bandmates
Available at MailChimp
This template is pretty simple too and has room for customization. Similarly, the navigation is removed and the company logo, text description, and a registration form are displayed above the fold.
Users can also drag other elements such as text or form fields into the design. Just below the form, users can insert a product shot or other picture. The blue background enables the form and the call to action to be displayed. However, these colors can also be customized to suit your brand.
15. O-Book
Available from Unbounce
Unbounce layouts come with subscription, however Here is one of the landing pages that you can test with a free 14-day trial version. This template focuses on book-specific lead generation. There is a free space for a product picture, headings, a detailed description text and a form field.
The navigation at the top is minimal but has social media buttons. Since this layout is only free for a trial period, it might be a better option for a company that has already had landing page income and wants to try a more detailed, but affordable, design.
Landing Page Best Practices
The above templates already follow a number of landing page best practices. For example, many of them exclude a navigation bar that can distract attention or affect what is offered on the page. Most of them also leave space for a photo or video. While photos offer a great product tease, videos have also been seen 86% increase in conversions.
For other landing page best practices, see Take a look at this guide.
Editor’s Note: This post was originally published in May 2019 and has been updated for completeness.