10 Tools to Increase Email Marketing Conversions

Over 59% of marketers say email is their biggest source of ROI. Email marketing is one of the most effective ways to retain your contacts and turn them into long-term customers, one email at a time.

But how can you get the best results from email marketing?

Some of the best practices for effective email marketing are:

• Personalization and segmentation for the most individual messages
• High quality content that adds value with every email
• A / B test emails, especially workflows, to refine your messages
• Don’t send emails too often and don’t forget to send them for so long that your contacts forget who you are

But in order to be in the best position to grow your email marketing conversions and get the highest ROI, there are plenty of valuable tools worth adding to your marketing stack. We’ve rounded up 10 of the best to get you started.

10 tools to get better results from email marketing

1. Email Marketing Service

Getting more email conversions starts with an email marketing tool that you will love to use. This can be part of your CRM or a standalone tool, but it has to be a tool that you can get the most out of.

Some of the best email marketing tools to compare to start with are Mailerlite, Sendinblue, and Mailchimp.

When choosing the best email marketing tool for your business, start with free trials and compare your pick list of services on:

• User experience – Do you like to use the app and find it intuitive?
• Functionality – Does it include well-designed drag-and-drop templates if you need them? What about easy-to-use automation and A / B testing tools?
• price – Does it fit your budget?
• Integrations – Will it sync with your other favorite apps?

2. Data enhancer tool

Conversions come with personalization. To create personalized emails and get high interaction rates from your messages, use a data enhancer tool that extends your personalization headroom.

With Clearbit, you can enter an email address or company domain and get useful data from over 250 sources in 85 unique data fields, including company sector, job title and more.

3. Marketing automation

Do you already use marketing automation? That way, you can automatically send the right emails to the right people at the right time, which is one of the best ways to increase email conversions.

Some of the best marketing automation tools for small business are:

• ActiveCampaign – its goal is to provide “real marketing automation”
• HubSpot – CRM with automation for internal workflows and external communication
• SendinBlue – a powerful email provider with built-in email automation functions
• Mailchimp – the most popular email marketing service is now all-in-one marketing software

4. Inbox tool

With your current tools, can you check if a particular contact has opened your email? What about scheduling messages to be sent at a specific time? Tools like Boomerang for Gmail make it easy to see if your email has been opened.

Many CRMs also have inbox synchronization – including Copper, which was designed for G Suite and works in your inbox.

5. Landing page optimization

To increase your email marketing conversions, think about the pages you want your contacts to convert on. Are they fully optimized? Take the time to verify that every page you link to in your emails is high quality, easy to use, and has a clear CTA that is a logical next step from the email content.

To maximize conversions achieved, use a landing page tool like Unbounce to create the most user-friendly page with an effective CTA.

6. Email and conversion analysis

How much data do you have in the emails you send? By gathering data across the funnel, you will be best able to identify and fix leaks that are causing you to lose conversions.

For email marketing converting, some valuable data for your strategy is:

• Emails are sent, opened, returned, clicked
• Conversion rate on landing pages
• Revenue, time to close, and ROI from email marketing contacts and customers

7. Email verification and list cleaning service

Review of your performance data after Sending a campaign out is well and good, but what if you could double-check the most important information? before Submit to improve results?

With a tool like DataValidation, you can quickly see the percentage of deliverable and undeliverable email addresses on your list before sending. This is a great way to eliminate bounces, improve email marketing conversions, and increase ROI.

You can also sync DataValidation bi-directionally with the rest of your tech stack to remove undeliverable emails from all tools.

8. Calendar planning app

How does the conversion look for your company? When you book a time on your team’s calendar, e.g. For example, for a demo call, maximize the number of meetings scheduled with a calendar scheduling app.

A tool like Calendly can add links to your emails that allow qualified leads to quickly book a meeting at a time that suits both of you.

9. CRM system

The companies with the best processes usually have a CRM that their team likes to use and that they can rely on. Your CRM increases email marketing conversions by helping you send the right content to the right groups of people and maximizing the chance that they will respond and convert to the CTA.

For the best results with your CRM, make sure all of your contacts from all apps, as well as your mailing list, are synced with it. Make sure that the correct segmentation and data are also synchronized, such as the original source, business information, and current contact information.

10. Two-way data synchronization

For better results with email marketing, take a look at who you’re sending to. Are all contacts who signed up in all apps in your mailing list? You may be missing email addresses from your webinar tools, personal inbox, or other lead generation tools.

To make sure every single contact is synced to the right place, use two-way data sync to connect your data between apps and have all the data exactly where you need it.